4 Benefits Of Social Media Analysis Products Like Netbase

Almost half of the world population (3.499 billion) are active social media users. In addition, social media users are still growing year after, with 202 million new users recorded from April 2018 to April 2019. Social media sites are always bustling with activity, and some of them are product reviews or product opinions (good and bad) that users posted out of product satisfaction or frustration. To monitor your product’s reputation, a Social Media Analytics product is one of your possible choices.

What Is Social Media Analysis?

Social media analytics or SMA is the approach of collecting data from the activities in social media platforms that ultimately leads to a business decision. A good social media analysis will let the business make a decision, mitigate reputation threats early, and heps in engaging customers. SMA’s are important when it comes to the marketing and customer service activities of the company as it gives insight and engagement at the same time.

4 Benefits Of Using Social Media Analytics and Analysis

Data analytics has been one of the biggest trends of 2018, and it is not hard to see the reasons why. With more free access to social media sites, it is now easier to give feedback on the products that the consumers use. Here are four benefits of using an SMA platform.

1. Be Informed About A Problem Before It Erupts Into A Catastrophe

One of the biggest benefits of using a social media analysis platform is that it makes it easier to mitigate a problem before it ends up catastrophic. It enables the company to act out immediately to reduce the impact of the problem, whether addressing the problem publicly or dealing with the customer privately. No company is immune to damages, and this makes SMA very useful.

2. Understand Your Audience’s Needs, As Well As Your Competitors’ Moves

Although most of what social media analysis platforms do is to monitor a company’s own products or services, it can also monitor what the company’s products are doing. This way, the companies will be able to understand their audiences’ needs, what the competitive brands have in advantages, as well as what their products can utilize to improve their performance in the market.

3. Boosts Customer Service And Marketing Functions

Although this might not be obvious in the first glance, SMA platforms can boost the customer service of the company. It is not a direct one on one conversation, but companies implement the feedbacks that they receive from monitoring the sentiments of their target market about their products.

In addition to this, companies are able to get to know their strongest traits and plan a marketing strategy to highlight that. With the help of social media analysis platforms, there has been a lot of product and customer service changes in the past few years.

4. Implement A Rounded Strategy

It can be noticed that marketing strategies have been evolving in the past decade after the social media boom. This happened because companies were able to implement a more rounded strategy that revolves in their consumer’s needs. Another function that makes SMA platforms more useful is the fact that it can show what campaigns are not working and vice versa. With companies equipped with this kind of knowledge, they can implement a better strategy that will play to their strengths and will benefit their products.

There are a lot of reasons why companies like to use Social Media Analytics products these days, and one of the main reasons is convenience. SMA products such as NetBase makes social media analysis a very convenient part of their marketing platform. NetBase provides social metrics, audience analysis, social media listening, competitive analysis, and social media sentiments analysis in one robust platform, which saves time and effort.


Why do you need to install a USP?

The world has modernized itself to such an extent that now we are dependent on the technology. Without it, we feel as if the world has stopped at a point of time where all we can do is to wait for it to come back. The more we use, the more we become addicted to it. To save and to make your work more efficient uninterruptible power sources are invented.

Why is USP needed?

There can be many reasons for buying a UPS. It is an uninterruptible power source which can reduce the problems related to power.

  • It not only provides a backup power source, but it also protects the computer connected to it by controlling the voltage.
  • In case of a power cut due to any reason which is also called a blackout. In some area of India, even today, the problem of a power cut is evident. Selling a UPS in these areas solves the problem of spending time doing nothing, therefore, using that time in doing something productive.
  • Sudden increase or decrease in voltage can harm your appliances or the computer which you use. These power backups can maintain the changing of voltage, which will eventually keep your appliances in good condition.
  • When there are a lot of circuits to only one device, it can also cause loss of supply, which is only for a short period of time, but it can cause serious problems to your device. It is also known as brownout.
  • A sudden hike in the rate of voltage needs to be prevented at any cost. It can also cause a serious problem to the device.
  • Due to interference from lighting, it can cause problems in the operating system of the device, and it can corrupt files too.

All the above problems can be corrected with the use of a UPS. This device has been really useful, and in the developing country like India, this invention has hiked up all the markets. The demand for backup power sources is high in the market. Everybody wants to buy one, as all human beings do not want their comfort to be hampered in any condition.

If you are looking to leading companies who are selling UPS [ขาย UPS , which are the term in Thai], then contact Chuphotic today.


NetBase: How to Create a Social Media Report

A social media report refers to a collection of statistical data. The data entails the number of social followers that a brand has online. These statistics will tell a company the number of individuals who aspire to connect with a brand. Clicks will tell a brand manager that the content created and shared online is of interest to consumers. They also send traffic to the URL while assisting an individual to establish their social profile. Retweets tell a brand that the contents shared by the company are perceived as interesting to followers. Additional benefits of retweets are such as advanced exposure to possible users who may not be followers at the moment. Favorites are a wild card when it comes to creating social media reporting. The tool is a social media metric used to tell what consumers are thinking about a brand.

Importance of Social Data

Social data is often used to answer various questions. Every report created by the marketing team helps the company to garner different metrics that can be used to answer specific questions. There is a process to follow when creating social media reporting.

Identify the Goals of the Company

A company should establish the purpose of the social data report. Before creating the report, one should think about why they are undertaking the research. Social media reporting will fall into the following categories:

A regular report –

This is created using a major social media metric to demonstrate the latest progress on social sites. It can mainly focus on the brand or competitors for a major industry overview.

A campaign –

This is a mix of various metrics as well as qualitative analysis that can be utilized to gauge a product’s success during a launch, campaign, in addition to an event.

A detailed research analysis explaining the content of a brand –

This entails listening to various conversations around a topic as well as reading through the available data to gain insight.

Choosing The Right Tool for Social Media Reporting

Engagement metrics can be assessed by using viable social media analytics tools such as inbuilt platforms like Facebook Insights. Companies that aspire to delve into extensive research can use an enterprise level docket. The categorization of the report can offer insight regarding the best tools to use for social media reporting.

Deciding on the Right Questions to Ask

Whether the company is writing a standard social media report or a particular report, the marketing manager needs to identify the questions to ask the team. Specific questions will help to deliver insightful answers. A report with a focus on marketing campaigns could ask if the campaign drove a spontaneous conversation in the target group. The research could ask if women in their 40s aspire to have some aspects in their health brands. These questions will help to develop a methodology. The marketing team can also think about the right metrics to measure since there’s a viable reason for every move. The parameters should assist with answering questions that will help to measure progress. A report should then be written.

Identifying Stakeholders

Social media reporting entails telling a story about a brand. The process allows a company to tell the story of the brand. Like with any content that requires writing, the primary consideration should entail the person being written for. The audience should be in a position to read the content.

NetBase Company Profile

NetBase is strategically placed to offer services in social media analytics and help businesses to create value from growth opportunities. The company has the sector’s fastest social analytics platform coupled with strong collaborations with firms such as Twitter, DataSift, in addition to Tumblr. NetBase empowers brands to make viable business decisions based on reliable consumer insight.


The Importance of NetBase’s Social Media Analysis Capacity

One of the most important things to keep in mind in this day and age when marketing a product is how receptive different social media platforms are to your business. This is something that can be figured out through a process called social media analysis, and social media analysis require some of the most trained marketers in the workforce to operate properly.

Because of this, NetBase has created a service to aid businesses in monitoring social media. Their platform is one which stands to improve the relationship the world at large has with the Internet. Although we have progressed so far as a species in recent years, our inability to properly fit technology into our businesses can be extremely frustrating. NetBase created their service for the individuals who want to overcome this frustration.

Throughout the time of their running, NetBase has done essentially this. They have provided people with a means to break down the information your social media is pumping out 24/7 without you even realizing. One of the greatest advantages of marketing in the modern day is that you can get real statistics for consumer interaction seamlessly through the Internet. Utilizing technology this way is what the inventors of the technology we use had in mind when they created it; we ought to respect their wishes and do our best to integrate their technology where it fits, and when it does fit, we must integrate it properly.

This is one of the primary concerns of NetBase. They consider social media analysis to be extremely important for this reason. A business that is unaware of all the information they can attain from it is far more likely to end up failing or going to the wayside than one that is on top of it. It really is that important; having proper social media analysis will either make or break your business.

While it can be scary to approach all the new technologies of the modern world and let go of those less useful, it is a leap that is necessary for development. Without taking that leap, we will never be able to be at the forefront of invention. Technological advancements require integration to be able to receive the input necessary to improve. All we can do as citizens to steady this process along is to utilize services like NetBase and try to integrate them into our daily business lives.

Besides their ability to deliver a fantastic service to customers, NetBase has a history of extremely generous and well thought-out philanthropic efforts. When they donate, they do not simply want to throw money at an organization; they want to create something that will continue to provide joy for many generations to come. This is, in essence, the goal of their company at large. So, when they participate in philanthropy, they do so in a way that is genuinely impactful. This is due to the fact that they know that spending their time to help others will always be a good decision.

Their altruistic tendencies are rooted in the very center of their business, and no one can take that much away from them. They clearly have the intention of furthering the business of social media analysis, so it is hard to knock them for their efforts. After all, without them, we would be lightyears behind where we currently stand along the line of improvement for social media analysis. The amount of effort they have provided the community with is incredible, and the fact that they will continue to do so for many years to come is extremely exciting for the future of social media in business.


Basics of Low Profile XY Table

XY tables are commonplace mechanical devices which can be found in manufacturing industries, machine shops, and milling setups. The XY tables are also known as XY stages. The reason for the prefix XY in the name is the degree of freedom of the system. The XY table provides motion in X and Y planes and hence the name. Machining, milling, tooling or robotic systems are mounted on top of the XY table for the purpose of increasing the system’s reach. In this article, we will discuss a special type of XY tables known as low profile XY tables.

Introduction to low profile XY table

First of all, we need to clarify the meaning of low profile prefix. The word low profile in the name suggests that these devices are compact in nature and smaller in size as compared to their bulkier counterparts in the manufacturing industries.

A low profile XY table consists of multiple flat surfaces with t-slot on them. These surfaces are capable of sliding on a linear base by means of ball or roller type bearings. The tooling, milling or any other type of mechanical system can be mounted on top of the flat surfaces using the t-slots. The mounted equipment then moves linearly in the XY plane along with the table surface over the linear bases.

The low profile XY table, as the name suggests, is capable of motion along two axes namely X and Y axes. To achieve a 2 DOF motion, the table mechanism consists of two sliding surfaces perpendicular to each other. One surface is mounted on top of the other. Therefore the lower surface acts as a linear sliding base for the surface mounted on top of it. Together the two linear sliding surfaces can reach any point within the XY range.

Reason for using the low profile XY table

Suppose that we have an industrial robot installed in some manufacturing industry. The robot is installed on a fixed base and can only move around that base. This causes the robot to have only a limited range and working area. However, in industrial and machining environments, this is often a requirement that the equipment must be able to move on the shop floor and have a wider working range. This is achieved by means of XY tables. The robot or any other mechanical equipment is installed on top of the XY table and the table is responsible for moving the equipment around within the defined horizontal XY plane. In this way, the base of the equipment is no longer static and the equipment can be moved around the shop floor.

Low profile XY table application areas

The low profile XY tables, due to their compact size and a high degree of accuracy, are applicable in various areas. Some of the areas of application include:

  • Semiconductor assembling
  • Semiconductor fabrication
  • Camera inspection systems
  • Micromachining
  • Laser machining
  • Optical systems

The material used for low profile XY table construction

The low profile XY tables are commonly constructed using stainless steel and cast iron. The bearings are made of bronze or any other frictionless alloy. The frame of the table is usually made of aluminum alloys. The core mechanical structure of the table is made up of the alloys of stainless steel and sometimes cast iron as well. The bearings are also made of very low friction alloys of steel or bronze. The frame of the table is often made from anodized aluminum.

Performance features of the low profile XY table

As described earlier, the low profile XY tables are incredibly precise and accurate pieces of mechanical equipment. Their accuracy is in the order of a few micrometers. This ensures a very accurate level of positioning.

For very intricate machining, fabrication or assembling work precision and accuracy are the most important parameters. The low profile XY tables have very high system integrity against mechanical vibrations. This is due to the careful mechanical design and flawless coupling between the machine elements. Hence intricate mechanical work can be performed while the XY table is in motion and highly accurate results can be expected.

The low profile tables are essentially off the shelf type of devices which are very easy to install. They are not as heavy or as bulky as the XY tables present in the manufacturing industries. In fact, these devices are very popular amongst small workshop owners and hobby machinists.

Control system of a low profile XY table

In the earlier days of mechanical engineering, the XY tables were moved by means of rotary handles present on the sides of the sliding surfaces. These handles need to be operated manually in order to adjust the machine position. However with the advancements in electronics and computing technology, the control of these machines is purely automated and computerized. The XY tables now house embedded controllers and electronic circuitry to drive the servo motors which control the position of the machine in a very accurate manner. Some variants of the machine use stepper motors, while others make use of servo motors. Usually, brushless DC servo motors or direct driven DC servo motors are used in conjunction with ball bearings to attain a highly accurate positioning.

Commissioning of low profile XY tables

The installation and commissioning of low profile XY tables are incredibly easy because of the lightweight and compactness of these devices. These are off the shelf devices which can be transported around in the shop with bare hands. They weigh only a few kilograms. The mechanical installation process is also rather simple and does not require any complex mechanical parts.