In 2016 Instagram was the social network that had the most growth, in June published in its corporate blog that exceeded 600 million users, of which 300 million enter at least once a day. In the same text reported that 80% of users are outside the United States, which shows that the application is used around the world. But not only do people use Instagram, corporate account growth was reported at 55%. This means that in any digital strategy it is vitally important to have this social network, which is even outnumbering Twitter followers.
This growth is due in large part to the constant modifications that have been made since 2010, when Facebook decided to buy the company for billions of dollars and some shares. One of the most significant changes came last year when Instagram Stories was released, which is direct competition to SnapChat, the most ephemeral social network used by Millennials. Another important addition is that it allowed to create profiles for companies with the objective of having the most important statistics of the accounts as: number of impressions, people reached, demographic and location data. Something of vital importance for companies.
The growth of Instagram has allowed a democratization of photography, now anyone with a cell phone with a good resolution camera can upload shocking images and be seen by thousands of people. It is also the social network preferred by celebrities, many celebrities show part of their private life through Instagram, something that the public loves.
Here are some tips to implement in digital strategy for Instagram:
1 . Optimize the Instagram Profile
Unlike other social networks, Instagram only allows to use avatar photo and does not include cover, you must take into account that the photo is shown in a circle, so the company logo or the main image should be in the center. If you manage the profile of a company you must change the account from person to company, this profile allows you to include a contact number and email.
2. Choose hashtags very carefully
Form a list of hashtags according to the business sector, analyze them before using them, and note what kind of content they publish with. It is important to use them because frequent use increases the possibility that appears in the search engine of Instagram, in addition helps to filter potential new followers. I recommend using between 5 and 15 hashtags in each post.
3. Use Instagram Stories
More than 50% of Instagram users are young people who like to consume ephemeral content, that is, that disappears in 24 hours. It is not in vain that Instagram copied the same functions as Snapchat. You must take advantage of this tool to upload different content, it is important to use the elements offered such as brushes and stickers. In this part there is more freedom for creativity, you can upload short stories or 6 photos and videos that have a logical sequence. Another advantage is that when uploading a story the profile image appears at the top.
4. Make Emotional and Fun Publications
Instagram is one of the most emotional social networks out there, that is why it becomes very important to publish images and videos with emotional and fun content. It is important to explore different formats and themes to achieve these purposes and to identify which of them generates more interaction on the part of the audience.
5. Create value content in your Instagram account
In order to create content of value for your audience it is indispensable to know it very well. This allows you to identify the type of content of your interest. The content of value added to the audience is recognized because it has great interaction, it is important to note that these contents should be avoided having commercial messages. An example of such content for a travel agency is for example: tips for planning a trip, are images where each tip would be written.
6. Post phrases
The phrases work very well in Instagram already have an important emotional component. It is essential to select the appropriate topic for the sentences, for example if it is a marque that sells chocolates you can use phrases of love for chocolate.
7. Show the human side of your business
Show photos and videos of the workers of your company, this allows to present the human side of this. Some recommendations for these photos are:
May the collaborators be smiling.
That are cool and casual, that is to say, avoiding formal and stiff poses.
8. Share the important moments of the company with videos
Taking advantage of the 60 seconds of video, you can make your followers know about the relevant moments for your company.
9. Interact with potential followers
So far in the strategy strategies, Instagram does not allow followers, so it is important to interact with people who would like us to follow, for this we can give “Like” their publications or comment on some of them , That’s why the list of labels is based.
10. Concentrate on a single market
Talking about many issues may confuse followers and probably prefer to stop following the brand. To maintain a good reputation it is recommended that 90% of the publications are related to the issues that our company handles, so it can become much easier in a referent. If they follow us is because they are interested in what we show, it is very important to be innovating in content.
11. Use photos and videos
It seems logical, but many brands upload only photos to social networks, and the network has long been able to upload videos of up to 1 minute. In the last month Instagram created another form of presentation, and are the galleries, the user can choose up to 10 photos and videos that when uploading create a gallery. It is important to be aware of Instagram changes, as they do very frequently.
12. Demonstrate the importance of your product
Instagram is the best platform to show the added value of your product or service. Post all the benefits that users may have when contacted. It is often difficult to explain how a product or service is used, but if we do small tutorials will increase the chance of getting new customers.
13. Show the human side of the company
Show that behind every brand there is a group of people who work and strive to make everything go well. Enamor the followers telling them who make it possible to grow the company and the tasks they fulfill. This will give relevance to the content by showing an unknown side to the public.
14. Create competitions
You can implement contests through Instagram using tags. This will allow to increase the number of followers, also to reward those who generate more interactions. One key is to link the Instagram account with Facebook and thus duplicate the content of the contest.
15. Label influencers
Label companies and people with many followers who have a relationship with our brand. They can not be tagged in any post, only in those who have a relationship, for example, if you use our product or if you visit us. This will help new users find our brand. Also look for the way they label us so that all their followers see our user.
16. Use analysis tools
For any digital strategy to work it must be measured, so it is very important to have analysis tools. Although in the company profile of Instagram are shown some data is not enough. There are many paid tools and free to see the metrics, among the best known are MetriCool, Seekmetrics. This will help us to present reports and show the progress we have made.
17. Buy Real Followers
Don’t fall for fake followers. There is a company that provides real and engaging Instagram followers. You can use Vibbi to buy Instagram likes too. These likes are real and targeted to niche you will get more exposure and leads.
18. Follow Accounts That May Interest Your Business
Identify accounts that may be interested in the information that shares your company and follow them. One strategy that usually works quite well is to follow some brand and account followers who have audiences similar to your company.
19. Use Facebook to promote Instagram
Most companies have more followers on Facebook than on Instagram because it’s an account was created a long time ago. In order to promote Facebook from your Instagram account you can use Woobox.com tool, which allows you to add your Instagram account free of charge to a Facebook tab.
20. Have contests and activations in your Instagram account
Design competitions and activations that are specially designed for your audience. To be successful in the contests, keep in mind:
- The tool to manage the contest must be mature to prevent a fraudster from winning.
- The prize must be chosen in such a way that it is of interest to the audience.
- There must be a lot of clarity in the rules and conditions of the contest.
- The rules of Instagram must be complied with for the preparation of competitions.
21. Promote your Instagram account using email
Add your Instagram account address to the e-mail signature, which will allow you to increase your visibility.If you already have a database with permission to send emails, you must create a campaign to communicate the existence of your Instagram account.