Digital Marketing Strategies to Improve Online Presence

Increasing online visibility is a priority for many Australian business owners. Without visibility, you have no traffic and thus no customers. Even if you have a brick-and-mortar company and you don’t operate online, it is important to build a strong presence on the Internet. Here are a few digital marketing ways to improve your online presence and gain new customers:

Set Up a Website

Creating a website is an excellent way to establish your brand and let people know about your business. If you are planning to sell products online, set up an e-commerce website. If you have a traditional store or a brick-and-mortar company, create a professional site advertising your products and services.

Include a compelling description of your company and tell people why they should choose you over your competitors. The information that you publish on your website should be relevant to your targeted audience. Add the right keywords within your content. Set up a contact form and include your company’s address on your website.

Write Press Releases

While link building, pay-per-click advertising, google adwords and search engine optimization remain essential parts of your marketing strategy, press releases are starting to become increasingly more important for your success. A well-optimized press release with keyword rich content can drive qualified traffic to your website and increase brand awareness.

Many websites offer free press release distribution services that allow Australian business owners to submit a certain number of press releases for their companies. Sending out press releases can boost link popularity, increase your search engine rankings, and help you establish long-term relationships with strategic partners or potential clients.

Submit Your Website to Search Engines and Directories

Adding your website to the most important search engines – Yahoo, Google, and MSN – is a great way to grow your online presence and promote your business. Search for business directories and niche directories with high Page Rank. Links coming from these sources are very valuable. Search engine submission is one of the SEO strategies that help you promote your business to the targeted audience and improves your position in search e results.

Use Video Marketing

Video marketing is a powerful content marketing tool. Billions of people are watching videos every day. Companies are now using this media channel for providing useful advice, customer reviews, how-to-videos, and product demonstrations. Internet users are more excited about watching videos than they are about reading content. Video marketing can help you increase your business visibility and establish your online reputation.

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