If you have employed search engine optimization strategies, you would certainly want to know if it is working or not. While it is true that the effects of SEO can be better felt and appreciated in the long-term, if you are paying somebody to provide you with the optimization service, you will want to know if you are heading towards the right direction.
Knowing what is working and what is not can be such a huge challenge. Sometimes, it can be hard to quantify SEO success. But if you know which areas to measure, you will find it easier to determine whether all the efforts have been for nought or not. Read on and find out what are the key areas that should be measured to determine your overall SEO access according to Mason Soiza SEO.
Knowing what you can measure is essential when you decide to quantify your SEO progress. There are tons of metrics that you might want to try to measure but there are only a limited few that are actually considered to be measurable.
Measure also those things that will make whoever it is that is financing you happy. It could be specific revenue goals that need to be reached quarterly or monthly. It could be the present SERP ranking of your website. Use it as a yardstick to assess where your SEO progress is going. Also, make sure to only measure something that you know you can control. It is but impractical to have to beat yourself up over something that you obviously cannot really impact.
It makes sense to measure your success as far as SEO traffic goes. Track the traffic visits, their trend and their amount. You have the choice too to whether track only organic Google search results or you can choose to incorporate that of other search engines too.
Your SEO ranking and position should also be assessed. There are a lot of people who think that ranking can be a flawed metric to follow. While this is generally true, it is important to remember that there are a ton of other variables that can lend a hand to where you presently stand as far as rankings go.
Look into your customer engagement too as it can be used to assess how you have been doing so far. You would certainly want to find out what visitors on your site do when they drop by. This helps you get a look at their preferences so you can get your site tweaked and tailored to meet the anticipated needs of your future visitors.
Most importantly, you can measure your SEO success based on the number of leads that have been generated or how much was added to your revenue. There is no better way to assess how successful your campaign is, but it truly worked. Learn more about essential SEO tips by reading about Mason Soiza SEO online.