If you are the owner of an ecommerce website there is probably already a high chance that you aware of how difficult it can be to stand out online – with many incredibly popular brands showing up first in the search engines when a user searches for products in which you also offer. Because of this many smaller ecommerce companies can find it incredibly difficult to rank, leaving some choosing to sell their products on alternative platforms such as Etsy and eBay.
However, although it might be harder for ecommerce websites to get the rankings in which they desire, it doesn’t mean that they can’t, and today we’re going to provide some great SEO tips for ecommerce website owners to consider:
Essential Ecommerce SEO Tips
- Create an engaging experience: In today’s tech-savvy world people ae no longer willing to wait long periods of time for web pages to load – when pages take a long time to load the majoring of internet users simply deice to visit an alternative website instead. You should ensure that your website boasts a simple design that is easy to use and navigate, removing clutter and large blocks of unnecessary content. Make sure that all of you pages load quickly. You can check your page speed using free tools such as Google PageSpeed Insights.
Think about Google:
Make sure that you’re using the SEO practices in which Google likes, remembering at all times that you need Google to be your friend. Each of your web pages should boast unique and compelling content, you should not be using a standardised website template, all your products must have descriptions and you should have a blog. These are only some of the things that are recommended by Google and if you want to ensure that you’re doing everything that right way you should employ professional SEO services to assist.
So many people now search for the products and services that they require on their smartphones and tablets – therefore it is imperative that you cater for these people. In the last two years the number of people making search on their mobile phone has doubled and you need to take advantage of this otherwise you risk losing out on masses of customer and business. Make sure that you website is easy to use on mobile at your peril!
You need to make sure that you are link building in the right ways. Some tips to remember when it comes to link building include the following; trying to build links in which will generate quality traffic, always varying anchor text, avoiding poor links, using great content and utilising social media platforms.
If you do not have a lot of time to spend on SEO but want to ensure that your rankings improve it is advisable to employ a professional SEO agency to help you, who have an abundance of knowledge and tools readily available to put together the greatest strategies and campaigns. What’s stopping you? Find the best SEO company for your needs and requirements and give them a call today! You have nothing to lose.