Importance of Web Hosting and Criteria for Choosing A Hosting Service

Websites and blogs have become part and parcel of almost every business because they are the best way to expand a business and keep customers engaged. But setting up a website or a blog isn’t as simple as you would hope for. You would need a domain name, and then you would have to design and build a website and last but not the least you would need to host your website.

Most business owners understand how important it is to build a website that is attractive and in tune with their business ideas, they also realize that having the perfect domain name could bring them clients easily, but what they often fail to understand is that top notch web hosting is also as important as the other two. So, if you are about to launch a website then don’t make the mistake of relegating hosting to the back seat.

Making the wrong choice could cost you

An eye catching website with great content wouldn’t do you any good if the website takes forever to load. The internet is a vast deposit of resource and information and there are other websites offering the same things that you are, so why would a visitor waste time with a laggy website when they can get what they want a lot faster from somewhere else? You can lose substantial chunks of revenue because of loading issues and server downtimes if you don’t sign up with the right web host. Your SEO ranking can also be negatively affected if the website is down frequently or is very slow to load.

How to choose a good host

There is no handbook for finding reliable web hosts, but the tips mentioned here can help you go in the right direction.

1. Type of hosting:

There are various types of hosting options available to you; shared, dedicated, managed and VPS. You should learn about the pros and cons of each type of hosting and find the one that would suit your needs best not only at this moment but also in the future.

2. Past record and reputation:

Find a web hosting service that is known for providing maximum uptime, 100% uptime is not really possible but it shouldn’t be less than 99%. Learn about the downtime statistics of the company you are considering and ask them to provide you testimonials from other clients. It is also a good idea to choose a company that has been in business for at least 5 years.

3. Cost and scalability:

Value for money is the way to go; it doesn’t however mean that you should choose the cheapest option because that will likely hurt your business later on. Choose a web host based on features and services they provide, if it comes cheap, think of it as a bonus. Another important factor is scalability, as traffic to your website grows, you would require more resources; ensure that the web host of your choice can provide you with the resources hen required.

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