Using the latest SEO techniques is awesome, but that’s not enough. You need to ensure your SEO efforts are paying off through conversions. Reputable SEO companies in India will not just perform the usual on-page and off-page optimization; they’ll also help you to generate revenue from your online business by implementing some of the best-kept secrets discussed in this article.
Whether you own a large corporation or small business, your ultimate goal is to convert traffic into customers and increase revenue. If your SEO strategies are attracting visitors to your website, that’s great! It shows you’ve taken the right step, but that may not be enough in the long run.
There are some other strategies you need to incorporate in a bid to increase the number of email signups, the number of leads, and users with the potential to convert into buyers. Here are insider secrets and best SEO practices you can adopt to generate revenue.
1. Regularly update your blog with the right content
Do you want to get the best ROI from your website? Add the right content to your blog, and do that regularly. A report by Hubspot shows that, companies that blog regularly generate 126 percent more leads than those that don’t. It also shows that 82 percent of marketers who blog daily get customers from their blogs.
Now, you know why a SEO company has content writing as part of their services that encourage adding the right content to your blog, regularly.
It’s important that we draw a difference between the right content and powerful content. Well, powerful content can evoke the “wow” effect from readers, but it may not necessarily solve their problems. On the other hand, the right content will not only wow them, but will also provide them with actionable tips to use and get results.
By constantly publishing fresh content, you’ll gradually build momentum and establish trust. Don’t forget that your readers are smart and will figure out manipulative and deceptive tactics. On the upside, if your content is interesting, they’ll remember the words you use and with time, will give you their trust. This will translate into repeat visitors with higher conversion rates. Repeat visitors trust you, and they will have no hesitation in buying from you.
2. Create one, compelling call-to-action on each page
We all know that call-to-action is imperative for converting your visitors to customers. Thus, you need to include several of them on each web page, right?
Well, you could not be more wrong. When you use too many calls-to-action on a single page, visitors begin to view your website as spammy. If, for example, they’re visiting a site that offers web development services, and each page features three CTAs, that scream, “start your free trial,” “join now,” and “click here to start,” visitors are likely to get confused and head somewhere else for web development services.
Therefore, just use one call-to-action that blends perfectly well with your content and your web design.
3. Reduce your page load time to 2 seconds or less
Your site is probably annoying your visitors right now because it’s taking eons to load. Consumers expect your web page to load in two seconds or less. And after 3 seconds, they simply give up and move to your competitor’s tab.
Here are important statistics on how page load time affects online shoppers:
- 52 percent of shoppers assert that fast page load speed defines their site loyalty
- 79 percent of online shoppers dissatisfied with the website performance are not likely to purchase from the same website.
- 44 percent of shoppers will inform their friends about a bad online experience they encountered
- One second delay (or three seconds of waiting) can lower customer satisfaction by around 16 percent.
Ask your SEO firm in India to reduce your website load time. They can analyse your site and share with you exactly the changes you should make to reduce page load time and increase load speed.
4. Use images and videos
Humans are visual; they love photos and videos which reduce reading time. Pictures that help them visualize what they can get from your service or product will always be a hit. Visual content creates a sense of familiarity for shoppers, making them more comfortable when buying something online.
Remember customers that shop from the conventional brick and mortar store use their sense of smell, sound, touch and feel to buy a product. Similarly, on your site visitors will be affected by seeing and hearing. Provide them with plenty of photos and videos to make them comfortable and eager to be associated with your products or services.
5. Use social proof
While looking for a service or product, consumers will definitely turn to trusted friends and family members while taking decisions. first want to ask trusted sources like friends for recommendations. You should be on the forefront to leverage this behavior to increase traffic and conversions.
The best examples of social proof are:
- Trust symbols
- Video testimonials
- Celebrity endorsements
Most sites avail any of these forms of social proof and the best thing for you to do is present positive content before your audience at the earliest. This is a step in the right direction and will take them from the status of a visitor to a customer.
Your best bet would be to seek help from an SEO agency in Delhi to make the required changes and see a rise in your conversion rates.
Conclusion: Keep it simple
As you work with a good SEO firm in India, continue working on these strategies and you will see your conversion rates increase. It is necessary to have an easy to navigate website for users to move from page to product and process with ease. Use images, forms, calls to action or pop-ups intelligently. A top menu, easy-to-read information, a well-designed logo, striking colors and one to two relevant and well-positioned images are intrinsic to a good website designing and the most important factors to keep your visitors interested.