A social media report refers to a collection of statistical data. The data entails the number of social followers that a brand has online. These statistics will tell a company the number of individuals who aspire to connect with a brand. Clicks will tell a brand manager that the content created and shared online is of interest to consumers. They also send traffic to the URL while assisting an individual to establish their social profile. Retweets tell a brand that the contents shared by the company are perceived as interesting to followers. Additional benefits of retweets are such as advanced exposure to possible users who may not be followers at the moment. Favorites are a wild card when it comes to creating social media reporting. The tool is a social media metric used to tell what consumers are thinking about a brand.
Importance of Social Data
Social data is often used to answer various questions. Every report created by the marketing team helps the company to garner different metrics that can be used to answer specific questions. There is a process to follow when creating social media reporting.
Identify the Goals of the Company
A company should establish the purpose of the social data report. Before creating the report, one should think about why they are undertaking the research. Social media reporting will fall into the following categories:
A regular report –
This is created using a major social media metric to demonstrate the latest progress on social sites. It can mainly focus on the brand or competitors for a major industry overview.
A campaign –
This is a mix of various metrics as well as qualitative analysis that can be utilized to gauge a product’s success during a launch, campaign, in addition to an event.
A detailed research analysis explaining the content of a brand –
This entails listening to various conversations around a topic as well as reading through the available data to gain insight.
Choosing The Right Tool for Social Media Reporting
Engagement metrics can be assessed by using viable social media analytics tools such as inbuilt platforms like Facebook Insights. Companies that aspire to delve into extensive research can use an enterprise level docket. The categorization of the report can offer insight regarding the best tools to use for social media reporting.
Deciding on the Right Questions to Ask
Whether the company is writing a standard social media report or a particular report, the marketing manager needs to identify the questions to ask the team. Specific questions will help to deliver insightful answers. A report with a focus on marketing campaigns could ask if the campaign drove a spontaneous conversation in the target group. The research could ask if women in their 40s aspire to have some aspects in their health brands. These questions will help to develop a methodology. The marketing team can also think about the right metrics to measure since there’s a viable reason for every move. The parameters should assist with answering questions that will help to measure progress. A report should then be written.
Social media reporting entails telling a story about a brand. The process allows a company to tell the story of the brand. Like with any content that requires writing, the primary consideration should entail the person being written for. The audience should be in a position to read the content.
NetBase Company Profile
NetBase is strategically placed to offer services in social media analytics and help businesses to create value from growth opportunities. The company has the sector’s fastest social analytics platform coupled with strong collaborations with firms such as Twitter, DataSift, in addition to Tumblr. NetBase empowers brands to make viable business decisions based on reliable consumer insight.