You know the social networks and use them personally, but you do not see the interest for your pharmacy? Well here are eight good reasons to kick off your pharmacy on the social internet.
Increase Awareness of your Pharmacy
Social networks are great tools to boost awareness of your pharmacy. Indeed with the help of a social communication strategy, they offer you important visibility. Social networks, which are accessed daily by Internet users, increase the reach of your messages, contribute to the influence exercised in your communities, and thanks to their social sharing functions, they make it possible to engage Internet users and to make them later the ambassadors of your pharmacy.
Increase Traffic to your Pharmacy’s Website
More and more Internet users are looking for a company directly on social networks to get an idea: “What customer relationship? What kind of content? Etc, before searching on a search engine and falling on the website. In most countries, Facebook, Twitter, and Instagram are the platforms that generate the most traffic especially the Instagram users who buy Instagram likes.
Improve the SEO of your Website
Social media has given birth to social referencing. As proof today, Google is increasingly personalizing the results of searches based on content from social networks. With the emergence of Google+, social SEO took on a lot of importance. Google uses social media indicators to determine the relevance of shared information. So if you’re not social, Google will not see you. And net users either!
Increase the Number of your Leads
One of the main characteristics of a social network is the creation of social link and interaction among Internet users. With the arrival of brands on a social network, Internet users place a lot of importance on the type of interaction that companies offer with their audiences. Internet users need to feel listened to and close to the pharmacy for which they are faithful. Lead generation is effective when a prospect agrees to get in touch with you by sharing personal data (e-mails, subscription to a newsletter etc.). This will be one of your main objectives.
Improve the Turnover of your Pharmacy
Social media is also a paramount tool for selling your products. Sharing good deals, promotions and discounts between fans and their networks offer a lot of virality, which helps promote your products and your pharmacy.
Minimize your Operating Costs
With social media, some costs are lower than if you were using a provider. Indeed social media serves as recruitment tools, advertising tool or after-sales service. For example, instead of spending time and money probing your customers by phone or quiz, you can do it interactively and much less intrusively on Facebook, thanks to dedicated applications.
Improve your Customer Service
Not everyone can enjoy what you are doing, and some dissatisfied customers don’t stop showing it on social networks, but social networks are an effective way to improve your customer service since you can respond in a personal and visible way to any negative remark, which upstream gives off a positive image of your pharmacy, namely a company listening and concerned with the satisfaction of its customers.