How To Increase Rankings By Building Brand Mentions?

Nowadays, social media is everything. It is also believed that social media platform will lead the strategies of digital marketing in the future. Many people can be seen active on social media platforms like Twitter or Facebook only to talk to their relatives or friends and know what are they up to.

The primary reason behind including the social media with the digital marketing technique that it is one of the dominant tools to increase the ranking by building the brand mentions. So, let’s take a look at how to improve the ranking by building brand mentions. You can hire someone like thefogut to guide you properly about ranking increase.

Create viral content

These contents offer the best way to force your brand in the online limelight via brand mentions. Once the content goes viral, thousands of links will naturally get a link to you, and your rankings will automatically boost up. Useful, negative, humorous, fun and shocking content tend to work well individually. You need to have a proper approach to avoid harming the image of a brand.

Consider the websites with crowdfunding

Most often, some of the websites have no problem with mentioning the brand offered it has a value attached. You can add your website to the crowdfunding platform as well. There are some of the sites that can specify the brand for free which will also boost your ranking.

Include the guest posts

These posts are the great way to build backlinks and brand mentions which will increase the ranking. Know the authority websites and make a pitch which will ass value by considering the visitor’s needs. In the post, link to your site through direct links as well as references.

Look for the mentions

These are considered as the mentions in other websites which doesn’t get linked directly to yours. The best way to increase the mentioned weight is to look for them and after that make a pitch for the direct link. Mentions which are linked are more effective in driving the rankings as compared to the implied ones.

Keep record of the mentions

To find the implied mentions and keep its track in general, use the Google alerts or the tools of the third party with more features. On Google alerts, specify the preferences like alerts frequency, where and how you will get it, etc. In this way, you will get notified whenever the brand will get mentioned.

Paid mentions

If you have got money, paid mentions offer a better way to start your journey to build the brand mentions. If you choose it well, your ranking will increase and will also get lots of quality traffic. If it is done correctly, the advantages you will enjoy will outweigh the amount involved.

Focus more on niche websites

It is better to cultivate the brand mentions in sites with niche before branching out. In this way, the brand mention will have more weight which will result in more ranking.

Polish the strategy of backlink

The relationship between brand mention and backlink is close. The best way of going about it is to ensure that the anchor text in the backlink is the name of your brand. You can also hire SEO Delhi to perform the needful tasks for you to improve your ranking as well.


Common Challenges That You Can Beat With Social Media Marketing

Promoting brand on a social media platform has turned into a serious business. Given the monumental impact that social media has on the mindsets of prospective buyers, it has become a thing of wisdom to hire experts to tap the most from social media connection. Also, social media marketing has fool-proof answers to various everyday challenges that a brand faces on his way to becoming a household name. Discussed here are a few of them.

1. Weak traffic size

 When anything and everything is being searched upon online, digital space has become the most trustable place where brands must register their presence. Social media marketing strategies help you draw traffic to your online property. So, serve the audience with what they want after thorough research and create content that is user-friendly in true sense. Once you achieve this, you can absolutely be sure of improving the traffic.

2. Poor customer retention

 Acquiring a customer is any time costlier than retaining one. Developing social relationship with the prospective customers is important to keep the ‘hot’ leads around. And, with coordinated attempts involving re-targeting etc., you can hope for increase in conversions too.

3. Unawareness about brand

 Social media marketing techniques like hashtags when used in time-relevant manner rather than the promotional one create more ripples than any conventional advertising method. So, talk what customers can easily identify with; it definitely helps create brand awareness.

4. Dismal customer service

If social media is the platform where you find your customers the most of the times, then cash this window as a medium to address their issues. Equipping social media teams with answers and solutions to customer queries can prove to be effective in bringing consistency at all levels of interaction with the customers.

So, social media marketing is certainly a promising tool that can help you gain more of customers’ trust and better market share eventually.


The Great Importance Of Ecommerce Website Design Service

With the popularity of internet and the increase in trend of online businesses, an electronic commerce website design is becoming the component of B2B and also B2C businesses. Ecommerce stands for electronic trade which is carried online and indeed the ecommerce website is used to carry out online trading. Such stores allow the traders and the merchants to carry out the business across the globe. Ecommerce design offer a lot many advantages to the online businesses.

Ecommerce design to increase the product range

As a trader doing business online, you must choose electronic commerce design in order to add the products to the catalogue. It allows you to update your product range as you may add more and more. You may use separate categories for your products and the sub categories. So, you can present the products in an attractive manner.

Advertise your products

An ecommerce design will allow you to advertise or promote your products and services online. So, you are not just limited to a particular area as such.

Increase your revenue

This sort of electronic website design also allows the traders to increase their revenue. You may increase traffic to your site by considering this website design. So, when more and more customers visit your site, your sales will definitely increase.

Create brand awareness

Ecommerce web designing will allow you to create brand awareness as you can present your products and services in an impressive and much better manner. Your online business will be presented to a wide range of customers from different locations. Online businesses can enjoy a unique online identity to gain a renowned position in the entire market.

Being accessible to the online buyers

This is the greatest advantage of having an ecommerce website. You will be accessible to a large number of people. Nowadays, most of the customers make purchases online and so you can present your business to them, showcase your products and services. Buyers may check out your product catalogue and may collect the company’s information. By considering this type of website, you may also save on the marketing costs. You may outsource the web design work to a company which has decades of experience in the task. Choose the company which is renowned for delivering outstanding web design solutions.

Tips to choosing the best ecommerce web design company

No matter what products you are dealing with, it is important to understand your business aesthetics. If you are selling the products online, the website design matters a lot. Indeed, your website is the only shop to attract customers and to increase sales. Creating an attractive shopping website is not an easy task. It must be designed in a perfect manner so that buyers do not face any problem in placing orders or making payments. Choose a web design company which is known for creating impressive, robust web design. Check out the testimonials and read the reviews posted on the site.

When choosing an ecommerce design company, you must have a closer look at the website of the design company. It must have experts to develop outstanding and multifaceted promotional strategies.


21 Instagram Marketing Tips for Your Brand Success

In 2016 Instagram was the social network that had the most growth, in June published in its corporate blog that exceeded 600 million users, of which 300 million enter at least once a day. In the same text reported that 80{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of users are outside the United States, which shows that the application is used around the world. But not only do people use Instagram, corporate account growth was reported at 55{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554}. This means that in any digital strategy it is vitally important to have this social network, which is even outnumbering Twitter followers.

This growth is due in large part to the constant modifications that have been made since 2010, when Facebook decided to buy the company for billions of dollars and some shares. One of the most significant changes came last year when Instagram Stories was released, which is direct competition to SnapChat, the most ephemeral social network used by Millennials. Another important addition is that it allowed to create profiles for companies with the objective of having the most important statistics of the accounts as: number of impressions, people reached, demographic and location data. Something of vital importance for companies.

The growth of Instagram has allowed a democratization of photography, now anyone with a cell phone with a good resolution camera can upload shocking images and be seen by thousands of people. It is also the social network preferred by celebrities, many celebrities show part of their private life through Instagram, something that the public loves.

Here are some tips to implement in digital strategy for Instagram:

1 . Optimize the Instagram Profile

Unlike other social networks, Instagram only allows to use avatar photo and does not include cover, you must take into account that the photo is shown in a circle, so the company logo or the main image should be in the center. If you manage the profile of a company you must change the account from person to company, this profile allows you to include a contact number and email.

2. Choose hashtags very carefully

Form a list of hashtags according to the business sector, analyze them before using them, and note what kind of content they publish with. It is important to use them because frequent use increases the possibility that appears in the search engine of Instagram, in addition helps to filter potential new followers. I recommend using between 5 and 15 hashtags in each post.

3. Use Instagram Stories

More than 50{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of Instagram users are young people who like to consume ephemeral content, that is, that disappears in 24 hours. It is not in vain that Instagram copied the same functions as Snapchat. You must take advantage of this tool to upload different content, it is important to use the elements offered such as brushes and stickers. In this part there is more freedom for creativity, you can upload short stories or 6 photos and videos that have a logical sequence. Another advantage is that when uploading a story the profile image appears at the top.

4. Make Emotional and Fun Publications

Instagram is one of the most emotional social networks out there, that is why it becomes very important to publish images and videos with emotional and fun content. It is important to explore different formats and themes to achieve these purposes and to identify which of them generates more interaction on the part of the audience.

5. Create value content in your Instagram account

In order to create content of value for your audience it is indispensable to know it very well. This allows you to identify the type of content of your interest. The content of value added to the audience is recognized because it has great interaction, it is important to note that these contents should be avoided having commercial messages. An example of such content for a travel agency is for example: tips for planning a trip, are images where each tip would be written.

6. Post phrases

The phrases work very well in Instagram already have an important emotional component. It is essential to select the appropriate topic for the sentences, for example if it is a marque that sells chocolates you can use phrases of love for chocolate.

7. Show the human side of your business

Show photos and videos of the workers of your company, this allows to present the human side of this. Some recommendations for these photos are:

May the collaborators be smiling.

That are cool and casual, that is to say, avoiding formal and stiff poses.

8. Share the important moments of the company with videos

Taking advantage of the 60 seconds of video, you can make your followers know about the relevant moments for your company.

9. Interact with potential followers

So far in the strategy strategies, Instagram does not allow followers, so it is important to interact with people who would like us to follow, for this we can give “Like” their publications or comment on some of them , That’s why the list of labels is based.

10. Concentrate on a single market

Talking about many issues may confuse followers and probably prefer to stop following the brand. To maintain a good reputation it is recommended that 90{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of the publications are related to the issues that our company handles, so it can become much easier in a referent. If they follow us is because they are interested in what we show, it is very important to be innovating in content.

11. Use photos and videos

It seems logical, but many brands upload only photos to social networks, and the network has long been able to upload videos of up to 1 minute. In the last month Instagram created another form of presentation, and are the galleries, the user can choose up to 10 photos and videos that when uploading create a gallery. It is important to be aware of Instagram changes, as they do very frequently.

12. Demonstrate the importance of your product

Instagram is the best platform to show the added value of your product or service. Post all the benefits that users may have when contacted. It is often difficult to explain how a product or service is used, but if we do small tutorials will increase the chance of getting new customers.

13. Show the human side of the company

Show that behind every brand there is a group of people who work and strive to make everything go well. Enamor the followers telling them who make it possible to grow the company and the tasks they fulfill. This will give relevance to the content by showing an unknown side to the public.

14. Create competitions

You can implement contests through Instagram using tags. This will allow to increase the number of followers, also to reward those who generate more interactions. One key is to link the Instagram account with Facebook and thus duplicate the content of the contest.

15. Label influencers

Label companies and people with many followers who have a relationship with our brand. They can not be tagged in any post, only in those who have a relationship, for example, if you use our product or if you visit us. This will help new users find our brand. Also look for the way they label us so that all their followers see our user.

16. Use analysis tools

For any digital strategy to work it must be measured, so it is very important to have analysis tools. Although in the company profile of Instagram are shown some data is not enough. There are many paid tools and free to see the metrics, among the best known are MetriCool, Seekmetrics. This will help us to present reports and show the progress we have made.

17. Buy Real Followers

Don’t fall for fake followers. There is a company that provides real and engaging Instagram followers. You can use Vibbi to buy Instagram likes too. These likes are real and targeted to niche you will get more exposure and leads.

18. Follow Accounts That May Interest Your Business

Identify accounts that may be interested in the information that shares your company and follow them. One strategy that usually works quite well is to follow some brand and account followers who have audiences similar to your company.

19. Use Facebook to promote Instagram

Most companies have more followers on Facebook than on Instagram because it’s an account was created a long time ago. In order to promote Facebook from your Instagram account you can use tool, which allows you to add your Instagram account free of charge to a Facebook tab.

20. Have contests and activations in your Instagram account

Design competitions and activations that are specially designed for your audience. To be successful in the contests, keep in mind:

  • The tool to manage the contest must be mature to prevent a fraudster from winning.
  • The prize must be chosen in such a way that it is of interest to the audience.
  • There must be a lot of clarity in the rules and conditions of the contest.
  • The rules of Instagram must be complied with for the preparation of competitions.

    21. Promote your Instagram account using email

Add your Instagram account address to the e-mail signature, which will allow you to increase your visibility.If you already have a database with permission to send emails, you must create a campaign to communicate the existence of your Instagram account.


Free Software – Or Maybe Not?

So, I finally decided to splash out on some new Movie Maker or Video Editing software. Like most people probably would I opted to do a spot of research before I committed. I would rather have good free software if I can get it but I am also prepared to pay for it if required.

Anyone having gone through this painful exercise before will appreciate how time consuming it is. Firstly you have to beware of all those helpful folk who creatively explain how wonderful this or that software is – usually under a title such as “Top Free Video Editors” or “Best Free Movie Editing Programs” or similar enticing titles which ultimately end up with a bias write up and a referral link to the provider through their commission account URL.

Sometimes it becomes quite clear that the writer has not even bothered to download and use the software. When they have used the software the bias is often always towards their best commission provider. This does not bother me too much.

What does bother me is the blatant advertising of products under the banner of “Free Software” which you either have to download to find that half the features do not work unless you opt for the full upgrade or when they imply “Free” they were referring to the 30 day trial.

Suffice to say that we all end up downloading tons of useless software only to have to uninstall it all again. I have made a conscious decision to no longer look at the free software unless it comes by recommendation. It simply is not worth all the trouble, deceit and broken promises.

Seriously, life is too short. If you want something then go straight to the branded products where the price is clearly stated, the support outlined in writing, and if anything is dubious then move on to the next big player. At least the branded goods have reputations they can ill afford to lose if they get things wrong.

We have all spent hours struggling with this install or that install which for one reason or another refuses to do what it is supposed to do. Our computers are all configured differently and we have a variety of programs of which any one could be causing a conflict with the new install. This is accepted. This is the norm.