Tag: business

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SEO

Increase Traffic and Conversion with these Secret SEO Tips

Summary

Using the latest SEO techniques is awesome, but that’s not enough. You need to ensure your SEO efforts are paying off through conversions. Reputable SEO companies in India will not just perform the usual on-page and off-page optimization; they’ll also help you to generate revenue from your online business by implementing some of the best-kept secrets discussed in this article.

Content:

Whether you own a large corporation or small business, your ultimate goal is to convert traffic into customers and increase revenue. If your SEO strategies are attracting visitors to your website, that’s great! It shows you’ve taken the right step, but that may not be enough in the long run.

There are some other strategies you need to incorporate in a bid to increase the number of email signups, the number of leads, and users with the potential to convert into buyers. Here are insider secrets and best SEO practices you can adopt to generate revenue.

1. Regularly update your blog with the right content

Do you want to get the best ROI from your website? Add the right content to your blog, and do that regularly. A report by Hubspot shows that, companies that blog regularly generate 126 percent more leads than those that don’t. It also shows that 82 percent of marketers who blog daily get customers from their blogs.

Now, you know why a SEO company has content writing as part of their services that encourage adding the right content to your blog, regularly.

It’s important that we draw a difference between the right content and powerful content. Well, powerful content can evoke the “wow” effect from readers, but it may not necessarily solve their problems. On the other hand, the right content will not only wow them, but will also provide them with actionable tips to use and get results.

By constantly publishing fresh content, you’ll gradually build momentum and establish trust. Don’t forget that your readers are smart and will figure out manipulative and deceptive tactics. On the upside, if your content is interesting, they’ll remember the words you use and with time, will give you their trust. This will translate into repeat visitors with higher conversion rates. Repeat visitors trust you, and they will have no hesitation in buying from you.

2. Create one, compelling call-to-action on each page

We all know that call-to-action is imperative for converting your visitors to customers. Thus, you need to include several of them on each web page, right?

Well, you could not be more wrong. When you use too many calls-to-action on a single page, visitors begin to view your website as spammy. If, for example, they’re visiting a site that offers web development services, and each page features three CTAs, that scream, “start your free trial,” “join now,” and “click here to start,” visitors are likely to get confused and head somewhere else for web development services.

Therefore, just use one call-to-action that blends perfectly well with your content and your web design.

3. Reduce your page load time to 2 seconds or less

Your site is probably annoying your visitors right now because it’s taking eons to load. Consumers expect your web page to load in two seconds or less. And after 3 seconds, they simply give up and move to your competitor’s tab.

Here are important statistics on how page load time affects online shoppers:

  • 52 percent of shoppers assert that fast page load speed defines their site loyalty
  • 79 percent of online shoppers dissatisfied with the website performance are not likely to purchase from the same website.
  • 44 percent of shoppers will inform their friends about a bad online experience they encountered
  • One second delay (or three seconds of waiting) can lower customer satisfaction by around 16 percent.

Ask your SEO firm in India to reduce your website load time. They can analyse your site and share with you exactly the changes you should make to reduce page load time and increase load speed.

4. Use images and videos

Humans are visual; they love photos and videos which reduce reading time. Pictures that help them visualize what they can get from your service or product will always be a hit. Visual content creates a sense of familiarity for shoppers, making them more comfortable when buying something online.

 Remember customers that shop from the conventional brick and mortar store use their sense of smell, sound, touch and feel to buy a product. Similarly, on your site visitors will be affected by seeing and hearing. Provide them with plenty of photos and videos to make them comfortable and eager to be associated with your products or services.

5. Use social proof

While looking for a service or product, consumers will definitely turn to trusted friends and family members while taking decisions. first want to ask trusted sources like friends for recommendations. You should be on the forefront to leverage this behavior to increase traffic and conversions.

The best examples of social proof are:

  • Reviews
  • Ratings
  • Shares
  • Likes
  • Trust symbols
  • Video testimonials
  • Celebrity endorsements
  • PR

Most sites avail any of these forms of social proof and the best thing for you to do is present positive content before your audience at the earliest. This is a step in the right direction and will take them from the status of a visitor to a customer.

Your best bet would be to seek help from an SEO agency in Delhi to make the required changes and see a rise in your conversion rates.

Conclusion: Keep it simple

As you work with a good SEO firm in India, continue working on these strategies and you will see your conversion rates increase. It is necessary to have an easy to navigate website for users to move from page to product and process with ease. Use images, forms, calls to action or pop-ups intelligently. A top menu, easy-to-read information, a well-designed logo, striking colors and one to two relevant and well-positioned images are intrinsic to a good website designing and the most important factors to keep your visitors interested.

Categories
SEO

Managing Business in China and the US

It is quite essential for businesses to look into growth and development. This can be achieved through proper management and assurance that there are progress and expansion. It can be quite challenging but successfully managing a business creates an impact on how a particular strategy is going to the company. Having a business is definitely a risk but working on towards effective path results to a positive outcome. It takes a team to fully work on the different aspects of a business and coordination must be expected. Furthermore, factors to consider aside from the goals are costs, budget and having the right investors among others.

Recently, the more countries have been watching out for China’s move in the market since the country is performing well in terms of expansion. Given that China is a large consumer in the world, it has potential following a number of consumers present. Also, it corresponds to the consumer decisions where more people are willing to spend and have less debt. Furthermore, a business strategy from the US is implemented where they partner with Chinese companies to provide product to a bigger market.

However, there are differences when it comes to interacting with China due to cultural differences and logistics. It requires more effort to reach their market and to operate well as a partner. Having long-term goals is expected to gain the trust of Chinese businesses. It limits the barrier standing as outsiders to each other to becoming investors and partners who collaborate to succeed. Also, Westerners generally have no dependence to calendars, unlike the Chinese who consider the Lunar calendar.

Additionally, Chinese culture has a different perspective of the world. Chinese locals experience a communist rule with collectivism while the US is more on individualism style. Consequently, Chinese businesses are tied to politics wherein the government have a hand in everything. Whereas American business owners have the freedom to operate almost freely. There is minimal intervention from the various government agencies in the US. Selling a product requires marketing and sending information to people about functionality and the actual need to purchase.

One must be able to convince the consumer that it can help improve their lives. Same is true with business partnerships with China; it would require learning their language and adapting to their values to be aware of the culture of the consumers. The market is towards Western items that are on the luxury side for the Chinese consumers although, in the US, it does not necessarily signify a high-end product.

China and the US have quite a different culture and it shows in how businesses are handled individually. Where the two nations stand now is the result of historical events. Particularly China, the country experienced a downfall during the Rape of Nanking that affected its locals and tourists. It took them years to revive their economy and the living condition in China. Numerous improvements were done and the generation now has been reaping all the benefits from the turnaround of events. China has been stronger than it ever was and it has attracted even the other most powerful nations.

The move to expand cross border businesses is a strategy that could hopefully impact the economy of the country. Although there are key factors to consider between two nations such as China and the US, communication would be key to overcome a foreign market and attract success. Introducing a business to a different market can be quite challenging but with taking into consideration the values, cultures, and beliefs, businesses can defeat differences. Owning a business is generally having a good strategy and proper execution which both applies whether the country of origin differs.

Categories
Programming

Have Softjourn Develop Mobile Apps Needed by Your Company

Having a mobile app that is well-designed is not just a current trend or statement of fashion. No, it is a ‘must have’. Think about using Facebook or reading a newspaper in your browser. Worse yet, what if it is not optimized for mobile devices. Sounds awful and it is. But Softjourn has the answer. This is the company that is experts on mobile development with teams in Poland and Ukraine. These teams can build a must-have app for your business quickly; often in record time.

Custom software

Softjourn, Inc is a firm that custom engineers’ software as well as IT outsourcing and are headquartered in Silicon Valley, California. This company has software operation and development centers in Ukraine since 2005 and Poland since 2015. They specialize in areas such as:

  • Media
  • Financial
  • Ticketing

History

The history of the company is unique and was founded in 2000 by Americans Emmy Gengler and Jeff Kreuser. Emmy Gengler is currently the CEO. Raised in Wisconsin, Emmy Gengler has spent over 10 years working in the Soviet Union with years as President and CEO of a system integration company in Kyiv, Ukraine as well as treasurer of the American Chamber of Commerce.

Several partners

In the beginning this firm worked with several partners in software developing with each partner set up in several areas of Ukraine. These partners each had an area of expertise either for business or technical applications. In 2005 Kreuser and Gengler made the decision to collaborate more permanently with two new partners, Serhiy Fitsak and Mykhailovych.

By 2013, Softjourn had 50 programmers in house and a staff of 77. In December of 2016, this company had developed to over 150 employees. Its core software development crew is situated in Ivano-Frankivsk office. In 2015, Softjourn opened a branch in Wroclaw, Poland.

Read more about this company to see what they can do for you.

Categories
Software

Help a Friend and Get a Commission at the Same Time

If you have any client who’s mentioned to you about not getting any help from e-marketing campaigns ask them if you can show a demonstration of the Apptivo system.

Online videos

You can also send some of the online videos to get his attention.

After all, isn’t this the goal for this system? It is also planned to assist the requests of small and medium businesses. The demo can show him the 40 app that cover all from CRM and Project Management to Invoicing. It doesn’t matter if he needs something unassuming or a comprehensive ERP solution Apptivo has it covered.

Free trial period

And there is also the free trial period that you should remind them about. I don’t know why any business that is having problems wouldn’t at least try this system out. There is everything with this system that a business needs.

Partners

There is also the Apptivo Partners that includes Consultants, Value Added Resellers, and System Integrators from around the world that want to serve their customers better. This is really a very fine group of numerous Partners now and is growing all the time.

Commission

Tell them about how this company offers Partners a rewarding lifetime commission so that they can not only have the help for their business but earn commissions while we have the hefty load of refining the platform. Our partners are maintained by marketing, sales, as well as technical support services and receiving industry-leading commissions.

Perks and Benefits

There are many perks and benefits of becoming a Partner. Apptivo will offer the tools and resources to increase your reach and find new business prospects.

Where is there a deal like this? You can help your friend with his business and make money at the same time. What a deal this is!

Categories
Technology

Value Creation Automation Can Trigger Growth of Logistics & Supply Chain Businesses

With the dawn of internet, when businesses got digitised, it was indeed a revolution witnessed by the world. Even more, this transformation in technology gave birth to innumerable businesses, especially ecommerce companies, which further triggered the growth of logistics and supply chain businesses across the globe.

Together logistics and supply chain consists of innumerable processes and activities that is humanly impossible to manage. And, that is why logistics and supply chain business organisations have gradually started resorting to advanced business automation solutions such as Value Creation Automation (VCA).

Technological advances in logistics and supply chain will not only enable businesses in exploring multiple growth opportunities but also lead to skilled job creation. According to a report published by Ajilon, in only the US alone, the logistics and supply chain industry will lead to the creation of approximately 27800 jobs.

VCA has the potential to add new dimensions to the logistics and supply chain businesses. This business automation solution can streamline processes and can guide them through an efficient business operation. Resulting in optimum resource utilisation, VCA can make logistics and supply chain businesses robust and effective.

Before we proceed any further, it is important to understand, what exactly is logistics and supply chain business all about.

Understanding Logistics & Supply Chain

A drastic change in communication, information and transportation technologies have converted supply chain as a subject. It is these days that logistics and supply chain is being taught as a separate subject in colleges, seeing the tremendous growth of this business. Supply chain is the major term, or better said subject, and logistics is a part of that subject.

In simple words, anything that is related to receiving the raw material, its maintenance and handling; or, storage of goods in warehouse, its packaging or movement within or outside the company; or the delivery the customer’s order to their doorstep and any other related tasks is covered within the the domain of logistics and supply chain.

Its history dates back to the World War II days, when the definition of logistics was limited to the procurement, maintenance, and transportation of military personnel, facilities and materials. But today, completely encompassed in technology, logistics and supply chain is a big business in itself.

How VCA can make a difference to the logistics and supply chain business?

VCA is not limited to flow of information, like the Enterprise Resource Planning (ERP). VCA applies through end-to-end application of the entire business processes.

How can VCA’s presence make a difference?

To make the modern day logistics and supply chain management robust and effective, companies need to look for advanced technological support like business automation solution.

Value Creation Automation (VCA) is one of the best automation solutions that offers a holistic business solutions to logistics and supply chain companies. Unlike Enterprise Resource Planning (ERPs), VCA does more than offering seamless flow of information. Even more, VCA goes beyond even Business Process Management (BPM). BPM could only optimise the logistics and management business processes but VCA actually gives businesses an intuitive control to the different processes.

VCA can maximise the cost saving and ensure optimum productivity at all different business levels. Automated platforms keeps all the stakeholders well connected. Owners, managers, delivery boys, drivers and other stakeholders remains connected through the automated channel created by VCA.

Integration of various business levels in logistics and supply chain and the communication channel are the other factors that enables VCA in making huge difference. Free flow of information and hassle-free communication created by Value Creation Automation (VCA) helps the logistics and supply chain companies in setting up a seamless workflow.

On other hand, business automation solutions such as VCA also makes tracking and tracing systems like Radio Frequency Identification (RFID) and Real Time Location Systems (RTLS) more effective and efficient.

Besides, Geo-Coding another powerful tool that business automation solutions bring along. It not only facilitates rectification of errors in addresses and locations of the customers but also enables business in analysing the area that is generating larger demand for them. Adding maps and photographs to the customers name, address and street etc.

Geo-Coding can prove to be a major cost saver for the logistics and supply chain companies. Even more, it can play a key role in taking effective marketing and sales decision.

Automation solutions like Value Creation Automation (VCA) adds value to the logistics and supply chain businesses. Automation enables companies in giving an integrated performance, which can be a key factor in building a robust business-customer relationship. It aids to the customer satisfaction and results in their retention.

In the way ecommerce business are growing, flourishing and changing the customers behaviour and expectations, logistics and supply chain businesses has a long way to go. And, we all understand that with demand, competitions grow. In such a situation, exploring VCA’s potential would prove to be very beneficial for logistics and supply chain businesses.

Above all this, VCA also facilitates real-time tracking of tasks. Having automated the inventory, VCA not only helps logistics and supply chain companies in improving their fill rates but they also do not need to keep a large floor area to manage their inventory. It also helps all the stakeholders, from managers to customers, in knowing about the status of a order at the same time.

VCA Enabled Logistics & Supply Chain Can Help Economies Evolve

Logistics and supply chain is one of the important businesses, which is the result of continuous technological advancements. VCA help this sector in growing with a fast pace, thereby adding stability to the world economy.

The Ajilon report also suggests that global supply chain services is expected to grow annually by approximately +9 {434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} by the end of 2017. And, with advanced business automation solutions such as Value Creation Automation (VCA), logistics and supply chain business can keep growing beyond imagination. In fact, if we go by the report, logistics and supply chain is one of the strongest growing sector in America and in the world.

Growth, enabled by business automation solutions, in logistics and supply chain business sector can give birth to skilled workforce, who are better paid off and has an improved standard of living. High production of good and services and global reach will result in the creation of high demand and along with their digital co-workers, humans will also play an equally important roles but not as a labour class, instead as a professional trained and technologically equipped workforce.

Business automation solutions like VCA can be the new lifeline of the logistics and supply chain businesses. On the other hand, it can also add to the inclusive growth of the world economy, having offered multiple business opportunities along with job creation in multiple fields.

Categories
Web Hosting

Why should you host using Reseller Hosting?

There has been an increase in demand for the space that is provided on the web. This has managed to boost the industry of the reseller hosting. The Internet is one of the most crucial parts and also one of the important parts of our living. Each and every business dreams of having their own website in order to gain more customers and to increase their profit share. When a business decides to go with the reseller plans, then it is provided with disk space and normal hosting services may not provide. This can be separated into many accounts and distributed in between all the clients of the business.

One can even charge for the spaces that are being sold and increase the charge with time. This helps in boosting the profit of the business and is also very important. The FatCow review helps you to know a lot better about these services.

Reasons to Go For Reseller Hosting

 There are a number of reasons as to why a business or a person should go for reseller hosting. Listed below are a number of reasons.

  • Reseller hosting provides more and regular revenue to a company. It acts as an extra source of income for all the businesses.

  • Both the large businesses as well as the small businesses can opt for reseller hosting.

  • The reseller hosting accounts help to gain benefits that are significant in comparison to the short term or the long term hosting services.

  • With the help of Reseller hosting, one can host a number of websites that will be limited by bandwidth or the disk space.

  • The hosting accounts of Reseller hosting are very scalable, and they provide flexibility so that one can enlarge the hosting accounts whenever required.

FatCow is one of the best and the wisest choice if one is looking for the best and the cheapest reseller hosting solutions. The reviews about FatCow prove further as to why a business can completely trust their services. They provide cheap services as compared to a number of other companies, and they provide the best reseller hosting services to businesses.

Categories
Web Hosting

Importance of Web Hosting and Criteria for Choosing A Hosting Service

Websites and blogs have become part and parcel of almost every business because they are the best way to expand a business and keep customers engaged. But setting up a website or a blog isn’t as simple as you would hope for. You would need a domain name, and then you would have to design and build a website and last but not the least you would need to host your website.

Most business owners understand how important it is to build a website that is attractive and in tune with their business ideas, they also realize that having the perfect domain name could bring them clients easily, but what they often fail to understand is that top notch web hosting is also as important as the other two. So, if you are about to launch a website then don’t make the mistake of relegating hosting to the back seat.

Making the wrong choice could cost you

An eye catching website with great content wouldn’t do you any good if the website takes forever to load. The internet is a vast deposit of resource and information and there are other websites offering the same things that you are, so why would a visitor waste time with a laggy website when they can get what they want a lot faster from somewhere else? You can lose substantial chunks of revenue because of loading issues and server downtimes if you don’t sign up with the right web host. Your SEO ranking can also be negatively affected if the website is down frequently or is very slow to load.

How to choose a good host

There is no handbook for finding reliable web hosts, but the tips mentioned here can help you go in the right direction.

1. Type of hosting:

There are various types of hosting options available to you; shared, dedicated, managed and VPS. You should learn about the pros and cons of each type of hosting and find the one that would suit your needs best not only at this moment but also in the future.

2. Past record and reputation:

Find a web hosting service that is known for providing maximum uptime, 100{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} uptime is not really possible but it shouldn’t be less than 99{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554}. Learn about the downtime statistics of the company you are considering and ask them to provide you testimonials from other clients. It is also a good idea to choose a company that has been in business for at least 5 years.

3. Cost and scalability:

Value for money is the way to go; it doesn’t however mean that you should choose the cheapest option because that will likely hurt your business later on. Choose a web host based on features and services they provide, if it comes cheap, think of it as a bonus. Another important factor is scalability, as traffic to your website grows, you would require more resources; ensure that the web host of your choice can provide you with the resources hen required.

Categories
Hardware

Why You Should Get a Virtual Office

There are several reasons as to why you may want to opt for a virtual office. We are going to try and cover as many reasons as possible on this page.

You own a small business

Nowadays, it is easier to start a small business than ever before. Providing you have access to the internet and a computer, you will be able to start up a small business with ease. This means that you will be able to start up a company in the comfort of your own home. This is going to save you money on renting your own office or something similar. However, you do have to remember that many clients and suppliers are not going to like the fact that you are operating from your home. They do not see it as professional enough and they may opt not to deal with you which, of course, is the last thing you want to happen.

This is why you will want to opt for a virtual office address. It makes your company seem a bit more professional. If you get a virtual office address in one of the more prestigious locations in the United Kingdom, it can really boost your company.

In addition to this, virtual offices may offer some additional services which may be of benefit to a smaller company. For example, many virtual offices will offer a telephone answering service. Basically, you are going to be able to enjoy your own virtual receptionist. They will take calls on your behalf. This means that you will never miss a call again. It also means that you are not going to lose business.

In addition to this, some companies out there will have meeting room facilities that you will be able to utilise to entertain your clients. In other cases, they may have dedicated work areas that you will be able to use.

You are located outside of the United Kingdom

The UK is a great place to do business. Of course, it can be risky to move to the country and rent an office. For this reason, many companies get a virtual office address to begin with. This will allow them to ‘dip’ their toes in the UK market, relatively risk free. They will be able to determine whether operating in the UK is right for them without putting up a lot of cash at the start.

You want to target customers in a specific area

If you want to target customers in a specific area, for example London, then you may want to opt for a virtual office address in a city close by. It makes you seem more ‘local’ and people are going to be able to trust you a lot more.

You are located in a less than prestigious location

This is important if you are looking to make it big ‘internationally’, you want your company to be based in an area which has a little ‘recognition’ on the international stage.

Categories
Technology

How to Choose a Virtual Office in Birmingham

Looking for a virtual office in Birmingham? You are on the right page! Here, we are going to walk you through everything that you need to know about how to choose a virtual office in this fantastic city.

Why do you want a virtual office?

One of the first questions you are going to need to ask yourself is why you want that virtual office in Birmingham in the first place. This will help to steer you in the right direction when it comes to selecting what ‘features’ you want the virtual office to be offering.

Most people who opt for a virtual office in Birmingham will be those smaller companies. In this day and age, it is drastically easy to operate a business out of the comfort of your own home. All you need is access to a computer an internet connection. Now, while this is something which is going to be convenient for the person running the business, it may not necessarily be convenient to your suppliers or potential clients. Most of them do not want to work with a company that works out of a house. It does not seem all that professional. For this reason, you may want to opt for a virtual office.

Other companies that may want to opt for a virtual office in Birmingham are those who just want the name ‘Birmingham’ attached to their company. For some, it may be because Birmingham is far more prestigious than wherever they are located right now. For others, it may be a desire to try and crack the market in Birmingham, or even the United Kingdom as a whole.

What do you want the virtual office to offer?

Most virtual offices will have a mail system. So, you will be able to have all your mail directed to the virtual office. If you live close enough to where the virtual office is located, you will be able to go and collect your mail whenever you want. Well, at least during opening times. If you do not live close to the virtual office, it is likely that the company will offer a mail forwarding service. In some cases, they may be able to get the mail sent directly to you, in others they may scan the mail into their system.

If you are a smaller company, you may be interested to know that many virtual offices in Birmingham will offer a telephone answering service. This means that somebody will pick up the phone for you and forward the calls. This is important for a small business as a missed call means that you are going to lose business, or at least end up with an agitated customer!

You may also enjoy the fact that many virtual offices will have meeting rooms that you will be able to enjoy. This is important if you are going to be meeting with clients on a regular basis. Some other offices may even have a space where you can work.

Categories
Programming

21 Instagram Marketing Tips for Your Brand Success

In 2016 Instagram was the social network that had the most growth, in June published in its corporate blog that exceeded 600 million users, of which 300 million enter at least once a day. In the same text reported that 80{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of users are outside the United States, which shows that the application is used around the world. But not only do people use Instagram, corporate account growth was reported at 55{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554}. This means that in any digital strategy it is vitally important to have this social network, which is even outnumbering Twitter followers.

This growth is due in large part to the constant modifications that have been made since 2010, when Facebook decided to buy the company for billions of dollars and some shares. One of the most significant changes came last year when Instagram Stories was released, which is direct competition to SnapChat, the most ephemeral social network used by Millennials. Another important addition is that it allowed to create profiles for companies with the objective of having the most important statistics of the accounts as: number of impressions, people reached, demographic and location data. Something of vital importance for companies.

The growth of Instagram has allowed a democratization of photography, now anyone with a cell phone with a good resolution camera can upload shocking images and be seen by thousands of people. It is also the social network preferred by celebrities, many celebrities show part of their private life through Instagram, something that the public loves.

Here are some tips to implement in digital strategy for Instagram:

1 . Optimize the Instagram Profile

Unlike other social networks, Instagram only allows to use avatar photo and does not include cover, you must take into account that the photo is shown in a circle, so the company logo or the main image should be in the center. If you manage the profile of a company you must change the account from person to company, this profile allows you to include a contact number and email.

2. Choose hashtags very carefully

Form a list of hashtags according to the business sector, analyze them before using them, and note what kind of content they publish with. It is important to use them because frequent use increases the possibility that appears in the search engine of Instagram, in addition helps to filter potential new followers. I recommend using between 5 and 15 hashtags in each post.

3. Use Instagram Stories

More than 50{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of Instagram users are young people who like to consume ephemeral content, that is, that disappears in 24 hours. It is not in vain that Instagram copied the same functions as Snapchat. You must take advantage of this tool to upload different content, it is important to use the elements offered such as brushes and stickers. In this part there is more freedom for creativity, you can upload short stories or 6 photos and videos that have a logical sequence. Another advantage is that when uploading a story the profile image appears at the top.

4. Make Emotional and Fun Publications

Instagram is one of the most emotional social networks out there, that is why it becomes very important to publish images and videos with emotional and fun content. It is important to explore different formats and themes to achieve these purposes and to identify which of them generates more interaction on the part of the audience.

5. Create value content in your Instagram account

In order to create content of value for your audience it is indispensable to know it very well. This allows you to identify the type of content of your interest. The content of value added to the audience is recognized because it has great interaction, it is important to note that these contents should be avoided having commercial messages. An example of such content for a travel agency is for example: tips for planning a trip, are images where each tip would be written.

6. Post phrases

The phrases work very well in Instagram already have an important emotional component. It is essential to select the appropriate topic for the sentences, for example if it is a marque that sells chocolates you can use phrases of love for chocolate.

7. Show the human side of your business

Show photos and videos of the workers of your company, this allows to present the human side of this. Some recommendations for these photos are:

May the collaborators be smiling.

That are cool and casual, that is to say, avoiding formal and stiff poses.

8. Share the important moments of the company with videos

Taking advantage of the 60 seconds of video, you can make your followers know about the relevant moments for your company.

9. Interact with potential followers

So far in the strategy strategies, Instagram does not allow followers, so it is important to interact with people who would like us to follow, for this we can give “Like” their publications or comment on some of them , That’s why the list of labels is based.

10. Concentrate on a single market

Talking about many issues may confuse followers and probably prefer to stop following the brand. To maintain a good reputation it is recommended that 90{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of the publications are related to the issues that our company handles, so it can become much easier in a referent. If they follow us is because they are interested in what we show, it is very important to be innovating in content.

11. Use photos and videos

It seems logical, but many brands upload only photos to social networks, and the network has long been able to upload videos of up to 1 minute. In the last month Instagram created another form of presentation, and are the galleries, the user can choose up to 10 photos and videos that when uploading create a gallery. It is important to be aware of Instagram changes, as they do very frequently.

12. Demonstrate the importance of your product

Instagram is the best platform to show the added value of your product or service. Post all the benefits that users may have when contacted. It is often difficult to explain how a product or service is used, but if we do small tutorials will increase the chance of getting new customers.

13. Show the human side of the company

Show that behind every brand there is a group of people who work and strive to make everything go well. Enamor the followers telling them who make it possible to grow the company and the tasks they fulfill. This will give relevance to the content by showing an unknown side to the public.

14. Create competitions

You can implement contests through Instagram using tags. This will allow to increase the number of followers, also to reward those who generate more interactions. One key is to link the Instagram account with Facebook and thus duplicate the content of the contest.

15. Label influencers

Label companies and people with many followers who have a relationship with our brand. They can not be tagged in any post, only in those who have a relationship, for example, if you use our product or if you visit us. This will help new users find our brand. Also look for the way they label us so that all their followers see our user.

16. Use analysis tools

For any digital strategy to work it must be measured, so it is very important to have analysis tools. Although in the company profile of Instagram are shown some data is not enough. There are many paid tools and free to see the metrics, among the best known are MetriCool, Seekmetrics. This will help us to present reports and show the progress we have made.

17. Buy Real Followers

Don’t fall for fake followers. There is a company that provides real and engaging Instagram followers. You can use Vibbi to buy Instagram likes too. These likes are real and targeted to niche you will get more exposure and leads.

18. Follow Accounts That May Interest Your Business

Identify accounts that may be interested in the information that shares your company and follow them. One strategy that usually works quite well is to follow some brand and account followers who have audiences similar to your company.

19. Use Facebook to promote Instagram

Most companies have more followers on Facebook than on Instagram because it’s an account was created a long time ago. In order to promote Facebook from your Instagram account you can use Woobox.com tool, which allows you to add your Instagram account free of charge to a Facebook tab.

20. Have contests and activations in your Instagram account

Design competitions and activations that are specially designed for your audience. To be successful in the contests, keep in mind:

  • The tool to manage the contest must be mature to prevent a fraudster from winning.
  • The prize must be chosen in such a way that it is of interest to the audience.
  • There must be a lot of clarity in the rules and conditions of the contest.
  • The rules of Instagram must be complied with for the preparation of competitions.

    21. Promote your Instagram account using email

Add your Instagram account address to the e-mail signature, which will allow you to increase your visibility.If you already have a database with permission to send emails, you must create a campaign to communicate the existence of your Instagram account.