E-commerce Efficacy 101: How To Obtain More Substantive Online Sales

Business owners who have decided that it’s time to start marketing their products online should know that adopting a helter-skelter approach to the e-commerce process is not prudent. To really optimize success in the e-commerce sector, you need to operate in a systematic manner. To ensure that you can really start to see results in terms of online sales, be sure to implement some or all of the following e-commerce optimization techniques:

1. Focus On Search Engine Optimization (SEO).

One of the strategies you should utilize to generate more substantive sales online is focusing on search engine optimization (SEO). SEO puts the conversion process in motion by making your brand more visible. For example, the use of cutting-edge, customized SEO techniques can help your brand content attain page 1 ranking in the search engine results pages (SERPs) of influential engines like Yahoo, Bing, and Google. Some of the more commonly used SEO techniques include:

  • inbound/outbound linking
  • target market research
  • keyword analysis
  • local SEO

Unless you’re an SEO expert, it’s a good idea to employ a team of digital marketing mavens to do this work for you. Also, note that you can work with advertising agencies to attain assistance with other processes that can help you generate more sales online. An example would be finding a digital agency that sells shopping cart software so that you can make your website more shoppable. Companies like are pleased to provide you with this product.

2. Turn Your Existing Clients Into Brand Ambassadors.

As many business experts know, word-of-mouth marketing is one of the most effective forms of advertising available. As such, it’s important to focus in on implementing strategies that will get your current clients to start sharing information about your brand with other people. This process can be thought of with the term “brand ambassadorship.” Brand ambassadors are people who make your product or service line known to individuals in their social networks. This could include a co-worker, spouse, significant other, family member, friend, etc.

There are multiple techniques that you can deploy to turn existing clients into brand ambassadors. One of them is the use of referral programs which provide your customers with incentives to get other people to make purchases, sign up for e-newsletters, join clubs, or take any other course of action that would be beneficial to your organization. Having satisfied clients leave positive online reviews about your product or service line can also be thought of as a form of brand ambassadorship.

3. Always Request Customer Feedback.

To really optimize your sales in the online realm, you need to know how satisfied your clients are with the quality of services and products you’re selling. Consistently attaining customer feedback is one of the best ways to make this happen. Customer feedback can be obtained in numerous ways, such as through the answers you attain from people through Twitter polls. The traditional customer questionnaire is another option you can utilize to determine whether your clients are truly enjoying the goods and services you offer.

Note that in some cases, the area of disgruntlement for your consumers might concern the accessibility and functionality of your website. Now that thousands and thousands of people shop online every single day, it’s important to ensure that people can make purchases from your website quickly and without complication. One strategy you can implement to make this happen is the use of an online shopping cart system provided by companies such as


If mediocre sales put a big damper on your day, you need to start thinking about what types of conversion optimization techniques you can deploy to begin generating substantive results in the online realm. Three strategies that can help you optimize your efficacy in the e-commerce sector are discussed above. Start using them immediately so that your organization can begin to thrive in a big way!


Value Creation Automation Can Trigger Growth of Logistics & Supply Chain Businesses

With the dawn of internet, when businesses got digitised, it was indeed a revolution witnessed by the world. Even more, this transformation in technology gave birth to innumerable businesses, especially ecommerce companies, which further triggered the growth of logistics and supply chain businesses across the globe.

Together logistics and supply chain consists of innumerable processes and activities that is humanly impossible to manage. And, that is why logistics and supply chain business organisations have gradually started resorting to advanced business automation solutions such as Value Creation Automation (VCA).

Technological advances in logistics and supply chain will not only enable businesses in exploring multiple growth opportunities but also lead to skilled job creation. According to a report published by Ajilon, in only the US alone, the logistics and supply chain industry will lead to the creation of approximately 27800 jobs.

VCA has the potential to add new dimensions to the logistics and supply chain businesses. This business automation solution can streamline processes and can guide them through an efficient business operation. Resulting in optimum resource utilisation, VCA can make logistics and supply chain businesses robust and effective.

Before we proceed any further, it is important to understand, what exactly is logistics and supply chain business all about.

Understanding Logistics & Supply Chain

A drastic change in communication, information and transportation technologies have converted supply chain as a subject. It is these days that logistics and supply chain is being taught as a separate subject in colleges, seeing the tremendous growth of this business. Supply chain is the major term, or better said subject, and logistics is a part of that subject.

In simple words, anything that is related to receiving the raw material, its maintenance and handling; or, storage of goods in warehouse, its packaging or movement within or outside the company; or the delivery the customer’s order to their doorstep and any other related tasks is covered within the the domain of logistics and supply chain.

Its history dates back to the World War II days, when the definition of logistics was limited to the procurement, maintenance, and transportation of military personnel, facilities and materials. But today, completely encompassed in technology, logistics and supply chain is a big business in itself.

How VCA can make a difference to the logistics and supply chain business?

VCA is not limited to flow of information, like the Enterprise Resource Planning (ERP). VCA applies through end-to-end application of the entire business processes.

How can VCA’s presence make a difference?

To make the modern day logistics and supply chain management robust and effective, companies need to look for advanced technological support like business automation solution.

Value Creation Automation (VCA) is one of the best automation solutions that offers a holistic business solutions to logistics and supply chain companies. Unlike Enterprise Resource Planning (ERPs), VCA does more than offering seamless flow of information. Even more, VCA goes beyond even Business Process Management (BPM). BPM could only optimise the logistics and management business processes but VCA actually gives businesses an intuitive control to the different processes.

VCA can maximise the cost saving and ensure optimum productivity at all different business levels. Automated platforms keeps all the stakeholders well connected. Owners, managers, delivery boys, drivers and other stakeholders remains connected through the automated channel created by VCA.

Integration of various business levels in logistics and supply chain and the communication channel are the other factors that enables VCA in making huge difference. Free flow of information and hassle-free communication created by Value Creation Automation (VCA) helps the logistics and supply chain companies in setting up a seamless workflow.

On other hand, business automation solutions such as VCA also makes tracking and tracing systems like Radio Frequency Identification (RFID) and Real Time Location Systems (RTLS) more effective and efficient.

Besides, Geo-Coding another powerful tool that business automation solutions bring along. It not only facilitates rectification of errors in addresses and locations of the customers but also enables business in analysing the area that is generating larger demand for them. Adding maps and photographs to the customers name, address and street etc.

Geo-Coding can prove to be a major cost saver for the logistics and supply chain companies. Even more, it can play a key role in taking effective marketing and sales decision.

Automation solutions like Value Creation Automation (VCA) adds value to the logistics and supply chain businesses. Automation enables companies in giving an integrated performance, which can be a key factor in building a robust business-customer relationship. It aids to the customer satisfaction and results in their retention.

In the way ecommerce business are growing, flourishing and changing the customers behaviour and expectations, logistics and supply chain businesses has a long way to go. And, we all understand that with demand, competitions grow. In such a situation, exploring VCA’s potential would prove to be very beneficial for logistics and supply chain businesses.

Above all this, VCA also facilitates real-time tracking of tasks. Having automated the inventory, VCA not only helps logistics and supply chain companies in improving their fill rates but they also do not need to keep a large floor area to manage their inventory. It also helps all the stakeholders, from managers to customers, in knowing about the status of a order at the same time.

VCA Enabled Logistics & Supply Chain Can Help Economies Evolve

Logistics and supply chain is one of the important businesses, which is the result of continuous technological advancements. VCA help this sector in growing with a fast pace, thereby adding stability to the world economy.

The Ajilon report also suggests that global supply chain services is expected to grow annually by approximately +9 {434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} by the end of 2017. And, with advanced business automation solutions such as Value Creation Automation (VCA), logistics and supply chain business can keep growing beyond imagination. In fact, if we go by the report, logistics and supply chain is one of the strongest growing sector in America and in the world.

Growth, enabled by business automation solutions, in logistics and supply chain business sector can give birth to skilled workforce, who are better paid off and has an improved standard of living. High production of good and services and global reach will result in the creation of high demand and along with their digital co-workers, humans will also play an equally important roles but not as a labour class, instead as a professional trained and technologically equipped workforce.

Business automation solutions like VCA can be the new lifeline of the logistics and supply chain businesses. On the other hand, it can also add to the inclusive growth of the world economy, having offered multiple business opportunities along with job creation in multiple fields.


Imperative Ecommerce SEO Practices

If you are the owner of an ecommerce website there is probably already a high chance that you aware of how difficult it can be to stand out online – with many incredibly popular brands showing up first in the search engines when a user searches for products in which you also offer. Because of this many smaller ecommerce companies can find it incredibly difficult to rank, leaving some choosing to sell their products on alternative platforms such as Etsy and eBay.

However, although it might be harder for ecommerce websites to get the rankings in which they desire, it doesn’t mean that they can’t, and today we’re going to provide some great SEO tips for ecommerce website owners to consider:

Essential Ecommerce SEO Tips

  • Create an engaging experience: In today’s tech-savvy world people ae no longer willing to wait long periods of time for web pages to load – when pages take a long time to load the majoring of internet users simply deice to visit an alternative website instead. You should ensure that your website boasts a simple design that is easy to use and navigate, removing clutter and large blocks of unnecessary content. Make sure that all of you pages load quickly. You can check your page speed using free tools such as Google PageSpeed Insights.
  • Think about Google:

    Make sure that you’re using the SEO practices in which Google likes, remembering at all times that you need Google to be your friend. Each of your web pages should boast unique and compelling content, you should not be using a standardised website template, all your products must have descriptions and you should have a blog. These are only some of the things that are recommended by Google and if you want to ensure that you’re doing everything that right way you should employ professional SEO services to assist.

  • Mobile:

    So many people now search for the products and services that they require on their smartphones and tablets – therefore it is imperative that you cater for these people. In the last two years the number of people making search on their mobile phone has doubled and you need to take advantage of this otherwise you risk losing out on masses of customer and business. Make sure that you website is easy to use on mobile at your peril!

  • Link building:

    You need to make sure that you are link building in the right ways. Some tips to remember when it comes to link building include the following; trying to build links in which will generate quality traffic, always varying anchor text, avoiding poor links, using great content and utilising social media platforms.

If you do not have a lot of time to spend on SEO but want to ensure that your rankings improve it is advisable to employ a professional SEO agency to help you, who have an abundance of knowledge and tools readily available to put together the greatest strategies and campaigns. What’s stopping you? Find the best SEO company for your needs and requirements and give them a call today! You have nothing to lose.