Digital Marketing Strategies to Improve Online Presence

Increasing online visibility is a priority for many Australian business owners. Without visibility, you have no traffic and thus no customers. Even if you have a brick-and-mortar company and you don’t operate online, it is important to build a strong presence on the Internet. Here are a few digital marketing ways to improve your online presence and gain new customers:

Set Up a Website

Creating a website is an excellent way to establish your brand and let people know about your business. If you are planning to sell products online, set up an e-commerce website. If you have a traditional store or a brick-and-mortar company, create a professional site advertising your products and services.

Include a compelling description of your company and tell people why they should choose you over your competitors. The information that you publish on your website should be relevant to your targeted audience. Add the right keywords within your content. Set up a contact form and include your company’s address on your website.

Write Press Releases

While link building, pay-per-click advertising, google adwords and search engine optimization remain essential parts of your marketing strategy, press releases are starting to become increasingly more important for your success. A well-optimized press release with keyword rich content can drive qualified traffic to your website and increase brand awareness.

Many websites offer free press release distribution services that allow Australian business owners to submit a certain number of press releases for their companies. Sending out press releases can boost link popularity, increase your search engine rankings, and help you establish long-term relationships with strategic partners or potential clients.

Submit Your Website to Search Engines and Directories

Adding your website to the most important search engines – Yahoo, Google, and MSN – is a great way to grow your online presence and promote your business. Search for business directories and niche directories with high Page Rank. Links coming from these sources are very valuable. Search engine submission is one of the SEO strategies that help you promote your business to the targeted audience and improves your position in search e results.

Use Video Marketing

Video marketing is a powerful content marketing tool. Billions of people are watching videos every day. Companies are now using this media channel for providing useful advice, customer reviews, how-to-videos, and product demonstrations. Internet users are more excited about watching videos than they are about reading content. Video marketing can help you increase your business visibility and establish your online reputation.


How Can You Find Printers for Sale on the Web?

Printers are one of the most important office supplies whether you need them for your home office or your actual office. Whenever you need a hardcopy of anything, printers are the only way to get them. Making a trip to a printing shop every time you need a hardcopy is really tedious and expensive. Due to this reason, having a printer at your office is important. Printers, like any other commodity can be bought online. As the good branded ones are really expensive, purchasing them on the web could be much cheaper. Here is a step-by-step guide to help you find printers for sale online:

1. Search on Good Search Engines:

Good search engines like Google and Bing can list out leading websites that offer printers for sale with exciting deals. Generally, these sites are top e-commerce websites specially designed to sell office supplies like printers. One such site is 123ink and there are a lot of printers for sale at Some sites even offer free cartridges, which is a money saver deal.

2. Use the Website’s Filter to Narrow Down Your Search:

There are many types of printers present online and you don’t need all of them. You just need a printer that would solve your needs. It could be just a black and white printer, a color printer, a photocopying machine, an inkjet printer or a laser printer. Depending upon your choice, you can use the filters provided by the website to narrow down your search. Filters also have a price range and certain percentage of discount available, so you can set these too.

3. Look for More Coupon Codes:

It is true that sales can drastically reduce the price of a particular printer, but with the help of coupon codes you can reduce the price even more. Coupon codes are a boon for online shoppers and because only a select few use them, it isn’t a loss to the selling company either. If you are smart enough to spend some time online and find attractive coupon codes, you can get your printer for less than half their original price!

Use these steps to find good printers online. Once you have found your desired deal, just go ahead and purchase the printer for your home or office use.


Top 5 Positive Effects of Blogging on SEO

According to a recent survey conducted by Top Rank Blog, about 95{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of business officials in digital marketing do include blogs as a part of their Search Engine Optimization techniques. Almost 87{434a08f94422146a19c320141017f28b8081a8cfe051d075a408cabb7f570554} of them said to have “successfully increased measurable SEO objectives as a direct result of blogging”.

This basically shows how important blogging is for most businesses as part of their SEO strategies. In fact, a digital marketing expert at A+ Digital Russ Simmons strongly emphasizes the importance of blogging for SEO.

As Bill Gates once said, “Content is King”, and without killer content, for you to push out, you really don’t have an aim in marketing, because pushing out your product directly is not cool anymore.

Now your website blog and the content that you put in there alone are not guaranteed to bring you fast results as such. Agreed.

But they have a huge role to play in the overall success of your marketing efforts.


Well, let’s go through the top 5 positive impacts of blogging on SEO:

1. Increased visibility –

One of the biggest benefits of blogging is that it allows you to cover a wider variety of search queries being used in search engines, because most queries usually generate results that are blogs. Hence blogging lets you use common words in queries and also helps you generate results for a much wider range of searches that your website may otherwise not be able to.

2. Indexed pages –

Search engines are basically on the lookout for credible, reliable and trustworthy content to provide users. In order to do that, they assess the number of indexed pages a website has. Blogging is one of the best ways to get indexed. Once you have a consistent and regular blogging strategy in place, you can easily have more pages indexed over time.

3. Backlinks –

Backlinks are one of the most important aspects of SEO. Search engines find websites that were linked to other websites to be credible. Hence, the more backlinks you have, the better. By blogging, you can create awesome content, perhaps on topics that have already been written by other credible websites, and then do link outreach to websites that have in turn linked to their content. This also helps you gain much better traffic and a wider reach.

4. Better internal linking –

Internal links can help make your website much more user-friendly and easily navigable. It also helps to share the link juice. Once you’ve got a blog page well indexed and linked to another high profile website, you can put its link on other pages of your website so you can share its benefits. This wouldn’t be possible at all without blogging.

5. Opportunity to improve user experience –

Believe it or not, search engines to check for quality and popularity of content. They can’t be as easily fooled as you’d think. Blogging can help you create fresh, creative and useful content for users and thereby gain a better position. You can create more engaging and fun content like infographics and picture blogs to improve user experience, which will be highly appreciated by search engines.


Optimizing Your Site For Baidu

If you are in China, you have to depend on one and only search engine and that is the ultimate “Baidu”.

Even though Google is one of the prime search engine across the world, however the wind that dominates the search market of mainland China is none other than Baidu. With a blend of factors such as restrictions from the government, language dexterity, and the right combination of Baidu SEO services, has made it the most important and much appreciated search engine amongst billions of Chinese population who are in habitual touch with the internet. This has a huge impact and a ground-zero factors for companies which want to enhance and grow their business in the Chinese market. The company needs to make sure to optimize their site as per the conditions and terms set by Baidu. In short, you need to understand that Baidu is unlike Google, Yahoo or any other search engines!

There are a few essential factors which you will need to work on, if you want to attain the best result from Baidu.

Domain Name

Baidu would anytime prefer domains which exercise .cn top level domain (TLD). Even though it will also rank sites ending with .net and .com, yet it will also favor .cn domains. These will have a better ranking position on SEROs.


Even though the other search engines do not give much attention to the location of your site, as to where it is getting hosed, Baidu, would definitely want your site to be hosted in China. Even though Hong Kong for this purpose could be counted in, however, in the case of Taiwan, it does not have the bandwidth to serve the mainland.

Physical Address

Baidu will always support a site if it has its physical address in China. At the least the semblance of the physical presence should denote China. Now do not be mistaken, because fort this it is not important for you to have an office and staff members working in China, or you also will not need to rest an area or office in Shanghai. Nevertheless, you need to make sure that the local details that you provide should have contact details of China.