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SEO

Increase Traffic and Conversion with these Secret SEO Tips

Summary

Using the latest SEO techniques is awesome, but that’s not enough. You need to ensure your SEO efforts are paying off through conversions. Reputable SEO companies in India will not just perform the usual on-page and off-page optimization; they’ll also help you to generate revenue from your online business by implementing some of the best-kept secrets discussed in this article.

Content:

Whether you own a large corporation or small business, your ultimate goal is to convert traffic into customers and increase revenue. If your SEO strategies are attracting visitors to your website, that’s great! It shows you’ve taken the right step, but that may not be enough in the long run.

There are some other strategies you need to incorporate in a bid to increase the number of email signups, the number of leads, and users with the potential to convert into buyers. Here are insider secrets and best SEO practices you can adopt to generate revenue.

1. Regularly update your blog with the right content

Do you want to get the best ROI from your website? Add the right content to your blog, and do that regularly. A report by Hubspot shows that, companies that blog regularly generate 126 percent more leads than those that don’t. It also shows that 82 percent of marketers who blog daily get customers from their blogs.

Now, you know why a SEO company has content writing as part of their services that encourage adding the right content to your blog, regularly.

It’s important that we draw a difference between the right content and powerful content. Well, powerful content can evoke the “wow” effect from readers, but it may not necessarily solve their problems. On the other hand, the right content will not only wow them, but will also provide them with actionable tips to use and get results.

By constantly publishing fresh content, you’ll gradually build momentum and establish trust. Don’t forget that your readers are smart and will figure out manipulative and deceptive tactics. On the upside, if your content is interesting, they’ll remember the words you use and with time, will give you their trust. This will translate into repeat visitors with higher conversion rates. Repeat visitors trust you, and they will have no hesitation in buying from you.

2. Create one, compelling call-to-action on each page

We all know that call-to-action is imperative for converting your visitors to customers. Thus, you need to include several of them on each web page, right?

Well, you could not be more wrong. When you use too many calls-to-action on a single page, visitors begin to view your website as spammy. If, for example, they’re visiting a site that offers web development services, and each page features three CTAs, that scream, “start your free trial,” “join now,” and “click here to start,” visitors are likely to get confused and head somewhere else for web development services.

Therefore, just use one call-to-action that blends perfectly well with your content and your web design.

3. Reduce your page load time to 2 seconds or less

Your site is probably annoying your visitors right now because it’s taking eons to load. Consumers expect your web page to load in two seconds or less. And after 3 seconds, they simply give up and move to your competitor’s tab.

Here are important statistics on how page load time affects online shoppers:

  • 52 percent of shoppers assert that fast page load speed defines their site loyalty
  • 79 percent of online shoppers dissatisfied with the website performance are not likely to purchase from the same website.
  • 44 percent of shoppers will inform their friends about a bad online experience they encountered
  • One second delay (or three seconds of waiting) can lower customer satisfaction by around 16 percent.

Ask your SEO firm in India to reduce your website load time. They can analyse your site and share with you exactly the changes you should make to reduce page load time and increase load speed.

4. Use images and videos

Humans are visual; they love photos and videos which reduce reading time. Pictures that help them visualize what they can get from your service or product will always be a hit. Visual content creates a sense of familiarity for shoppers, making them more comfortable when buying something online.

 Remember customers that shop from the conventional brick and mortar store use their sense of smell, sound, touch and feel to buy a product. Similarly, on your site visitors will be affected by seeing and hearing. Provide them with plenty of photos and videos to make them comfortable and eager to be associated with your products or services.

5. Use social proof

While looking for a service or product, consumers will definitely turn to trusted friends and family members while taking decisions. first want to ask trusted sources like friends for recommendations. You should be on the forefront to leverage this behavior to increase traffic and conversions.

The best examples of social proof are:

  • Reviews
  • Ratings
  • Shares
  • Likes
  • Trust symbols
  • Video testimonials
  • Celebrity endorsements
  • PR

Most sites avail any of these forms of social proof and the best thing for you to do is present positive content before your audience at the earliest. This is a step in the right direction and will take them from the status of a visitor to a customer.

Your best bet would be to seek help from an SEO agency in Delhi to make the required changes and see a rise in your conversion rates.

Conclusion: Keep it simple

As you work with a good SEO firm in India, continue working on these strategies and you will see your conversion rates increase. It is necessary to have an easy to navigate website for users to move from page to product and process with ease. Use images, forms, calls to action or pop-ups intelligently. A top menu, easy-to-read information, a well-designed logo, striking colors and one to two relevant and well-positioned images are intrinsic to a good website designing and the most important factors to keep your visitors interested.

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SEO

Why should you hire professionals for your SEO requirements

So you are all ready to launch your online business venture and understandably you are pretty excited about it. At this juncture someone wonders if you have hired a search engine expert yet. You have just spent nearly a fortune in finalizing the vendors, buying software, designing the business website and generally ironing out all the kinks of your upcoming business.  Spending some more on SEO seems like a waste of money so you answer that you will take care of it yourself. This however could cost you dearly, just as a sound SEO strategy can rake in millions, an unsound one can destroy your business.

Leave it to the experts

SEO strategies are ever evolving and they have to be because the algorithms that search engines use to rank websites are updated on a regular basis and SEO strategies need to be adjusted according to those updates. This is something that only a search engine expert can do for you. They will have all the necessary training and experience to come up with effective SEO strategies that can take your business to new heights of success.

Visible results in no time

SEO isn’t something that you can figure out as you go. A trial and error method could damage your reputation and kill your business. A SEO service on the other hand would know just the thing to do at just the right moment. Of course SEO isn’t a magic pill that will put you in top in one try. It takes time and hard work to get to the top of search results, but it can be done in a short time if you hire the right professional SEO service. They can look at your website and identify the problems and then correct the mistakes within a very short time.

Saves your money

SEO is an investment, not expenditure, the results of hiring a SEO service will speak for itself. If you were handling the SEO of your website, you would probably spend unnecessarily on marketing tools and software that you don’t really need. A SEO service will only spend on what is needed, and in the long run you would save more by hiring a pro.

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SEO

3 Affordable SEO Services Which Your Small Business Requires

As an independent company proprietor, you may have understood the significance of SEO administrations so as to take advantage of the a great many online clients who are searching for your items or administrations. Whether you have a business site or an internet business one, SEO administrations are an absolute necessity for giving your site the perceivability it needs to convey your business to the consideration of potential online clients. All things considered, in the event that you are imperceptible to your clients, they will be not able purchase from you and they may go to a contender who has given careful consideration to site design improvement for his/her site. In the event that you are not utilizing SEO administrations for your site yet, discover a SEO organization today with the goal that you can make your site a viable showcasing apparatus for your business. There are many organizations giving moderate SEO administrations, out of which you have to choose the one that suits your prerequisites impeccably.

Be that as it may, your part doesn’t end at simply finding a suitable SEO organization. You have to guarantee that you are getting the privilege SEO administrations for your business site, which will give greatest advantage to your business. Ensure that your SEO Company offers you the accompanying SEO administrations, regardless of which bundle you go for:

Watchword Research

Real organizations offer this SEO benefit, as it is a significant part of any site streamlining effort. Watchword research is the initial step experienced SEO organizations take in beginning your SEO crusade. This incorporates examining on every one of the catchphrases appropriate for your items and administrations and in addition examination of the watchwords real contenders are utilizing for their site streamlining. Simply after a careful research of watchwords will the SEO Company have the capacity to make sense of which catchphrases are being utilized to look for your items and administrations. Once the catchphrases are resolved, a convincing duplicate should be composed including these watchwords, so that web indexes can reserve your webpage into the significant class. Catchphrase research is henceforth the key SEO benefit which begins the site enhancement prepare for your SEO battle.

Overhauls in your Website

Your SEO Company needs to check your business site completely to guarantee that it is in consistence with the standards of real web indexes. The SEO administrations you benefit of ought to consequently incorporate a top to bottom investigation of your site. The SEO firm can then choose what SEO devices to use to upgrade the site at the backend. In the event that overhauls in your site are required, the SEO organization can work in like manner. The organization can then include new pages or sub spaces which are required to enhance your site’s rankings.

Website design enhancement Reports

The fundamental reason you are enlisting SEO administrations is to get focused on movement to your site. In any case, how would you break down whether that objective has been accomplished or not? Website optimization reports is the response to that question. Your SEO Company ought to have the capacity to furnish you with vital SEO reports like catchphrase rankings and site activity reports keeping in mind the end goal to demonstrate the accomplishment of the site streamlining effort. Some SEO organizations guarantee to build movement yet wind up just acquiring spam activity; to evade this, you ought to approach your SEO organization for applicable reports as a major aspect of the SEO benefit you are enlisting.

While you are hoping to procure these 3 SEO administrations, additionally watch the techniques the SEO Company is utilizing to accomplish rankings in web crawlers. Dark Hat SEO strategies may get speedy outcomes yet over the long haul may hurt your site positioning, with the likelihood of being boycotted absolutely via web crawlers. Ensure that your site enhancement battle maintains a strategic distance from any such procedures.