According to a recent survey conducted by Top Rank Blog, about 95% of business officials in digital marketing do include blogs as a part of their Search Engine Optimization techniques. Almost 87% of them said to have “successfully increased measurable SEO objectives as a direct result of blogging”.
This basically shows how important blogging is for most businesses as part of their SEO strategies. In fact, a digital marketing expert at A+ Digital Russ Simmons strongly emphasizes the importance of blogging for SEO.
As Bill Gates once said, “Content is King”, and without killer content, for you to push out, you really don’t have an aim in marketing, because pushing out your product directly is not cool anymore.
Now your website blog and the content that you put in there alone are not guaranteed to bring you fast results as such. Agreed.
But they have a huge role to play in the overall success of your marketing efforts.
Well, let’s go through the top 5 positive impacts of blogging on SEO:
1. Increased visibility –
One of the biggest benefits of blogging is that it allows you to cover a wider variety of search queries being used in search engines, because most queries usually generate results that are blogs. Hence blogging lets you use common words in queries and also helps you generate results for a much wider range of searches that your website may otherwise not be able to.
2. Indexed pages –
Search engines are basically on the lookout for credible, reliable and trustworthy content to provide users. In order to do that, they assess the number of indexed pages a website has. Blogging is one of the best ways to get indexed. Once you have a consistent and regular blogging strategy in place, you can easily have more pages indexed over time.
3. Backlinks –
Backlinks are one of the most important aspects of SEO. Search engines find websites that were linked to other websites to be credible. Hence, the more backlinks you have, the better. By blogging, you can create awesome content, perhaps on topics that have already been written by other credible websites, and then do link outreach to websites that have in turn linked to their content. This also helps you gain much better traffic and a wider reach.
4. Better internal linking –
Internal links can help make your website much more user-friendly and easily navigable. It also helps to share the link juice. Once you’ve got a blog page well indexed and linked to another high profile website, you can put its link on other pages of your website so you can share its benefits. This wouldn’t be possible at all without blogging.
5. Opportunity to improve user experience –
Believe it or not, search engines to check for quality and popularity of content. They can’t be as easily fooled as you’d think. Blogging can help you create fresh, creative and useful content for users and thereby gain a better position. You can create more engaging and fun content like infographics and picture blogs to improve user experience, which will be highly appreciated by search engines.