Magento is a leading e-commerce platform. It is used by hundreds of thousands of retailers worldwide. A lot of wworld-famouscompanies as Nike, Samsung, Christian Louboutin, Mothercare, Jaguar and other market giants use Magento as a base for their online stores. Why they choose that particular e-commerce software?
Due to its robust features and functionality that empower any business to grow their online revenue, Magento became the most preferred e-commerce platform. It is a simple, versatile, developer friendly, and generally a fast performing platform. Magento offers three editions with a set of features to help online marketers to attract and retain their customers, and consequently help the merchants to expand their e-commerce stores.
This cost-effective way to design and develop a unique, beautiful and functional e-commerce store gained confidence among merchants around the globe. During one-year span between 2016 and 2017, the number of websites based on Magento increased by over 48,000.
Except the fact that it is the simplest and cheapest ways for building an efficient e-commerce store, Magento also provides safety when buying online due to the SSL security implementing and a dedicated IP. Magento Enterprise edition includes Secure Settlement Bridge with PCI Data Security Requirement (PCI PA-DSS) ensuring it is protected for repayment handling along with personal customer information.
Another one advantage is that Magento supports a great set of payment gateways out of the box and such alternatives as Amazon, PayPal, and Google. Payment via check is also possible. What is more, you can always add more payment methods, available at Magento Connect.
The possibility to incorporate numerous useful functionalities in their website makes shopping absolutely easy for customers. Such features like improved searching capabilities, layered navigation, multiple shipping and payment options, return management authorization results in an extremely convenient online shopping experience and hence long-term customer base and higher conversions.
As for search engine optimization, Magento assists you to attain an excellent visibility on major search engines. The platform comprises several SEO-friendly features including URLs, descriptions, meta tags, layered navigation, URL rewrites, sitemaps and other SEO tools that help in optimizing your website on major search engines.
As you see, Magento is a very powerful system that doesn’t require special knowledge of programming. This is an open source solution embedded with lots of tools and technologies that helps to make e-commerce website completed very quickly. No matter your business scale, Magento is a real recipe for success.
Enlist yourself among those online marketers who have their ecommerce business flourished with the help of Magento development. Your business requires a stable, tried-and-tested ecommerce platform, and Magento provides just that.