Video marketing isn’t just for Brands with big budgets seeking to grow Instagram followers. An estimated 81% of businesses of all sizes used video as a marketing strategy in 2018. But Instagram makes video marketing much more accessible for small businesses, thanks to innovations like Instagram Live, Instagram Stories, IGTV, and having the ability to post an Instagram video to their feeds.
Reasons to Create Instagram Videos
Even though photos are the more common format used on Instagram, a video has gained a lot of traction. As a matter of fact, engagement statistics for video has risen at a faster rate than photos, increasing 53% over the past year. Other than helping businesses grow their Instagram followers, there are several additional reasons to invest in video. One of the primary being that video makes it possible to share in-depth, complex, stories that can’t a single image simply can’t convey.
The Technical Specifications Instagram Videos
Here are the technical specifications you’ll need to know about to create your Instagram videos.
Video format to use: MP4
Length: The ideal length of video on Instagram is 3 to 60 seconds
Video size: At this time Instagram doesn’t have a set limit on video file size, however, it is recommended to keep them under 50MB
Positioning: Choices include square, portrait, and landscape
The aspect ratio needs to be a minimum of 1.91:1 with a maximum of 4:5
Here are the two primary ways you can create or upload videos to Instagram
Upload a Pre-Recorded Instagram Video
The most common way to use video on Instagram is to upload a pre-recorded video. To do this, just tap the “+” button, choose the “Library” option located on the left, bottom corner of the screen. Once you find the right video on your phone or other cameras, you can either share it with a square aspect ratio (the default) or tap the “dimensions” icon to see the full-sized image. Another option would be to create a carousel post that features multiple videos. To do this, tap the “album” icon located on the right side of the screen.
Shoot a Video Using the Instagram App
It’s fairly uncommon for businesses to shoot videos using the Instagram app. If you’d like to give it a try, tap the “+” located at the bottom of the screen and select the “Video” option. To record, press and hold the circular button in the center of the screen. As you record, you’ll notice the progress bar that will let you know how long the video you’re recording is. Once the progress bar has reached the 3-second mark it’s at a point where it can be shared on Instagram.
Once you’re happy with how your video is laid out, try using filters, add a cover photo, add a caption, and publish.
Whether you’re trying to get Instagram followers, promote products, educate your target audience, or build awareness regarding a campaign, videos are the way to go.